Abstract
Theoretical frameworks for sustainable tourism include individual tourists (Juvan and Dolnicar 2016) as well as tourism enterprises (Buckley 2012). Individual tourist behaviors affect environmental outcomes at all scales, from local recreational impacts in parks to global resource consumption and greenhouse gas emissions (Gossling and Peeters 2015). Here I argue that attempts to measure the sustainable behaviors of individual tourists have been severely lacking in rigor, and a much more rigorous approach is therefore required.
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