Measuring automatic retrieval in a conceptual priming task

Abstract

The speeded response technique has demonstrated that priming in perceptual memory tasks can occur through automatic retrieval that is uncontaminated by conscious retrieval (pure automatic retrieval). This work assesses whether priming in a conceptual task (category exemplar generation) can occur through pure automatic retrieval using the same technique. Automatic retrieval estimates obtained using the speeded response technique were compared to those obtained using more traditional measures (implicit memory and process dissociation procedure [PDP]). Similar estimates of automatic retrieval were obtained for speeded, implicit, and PDP groups following shallow processing. However, higher estimates of automatic retrieval were obtained following deep processing in the speeded and implicit conditions compared to the PDP condition. Advantages for using the speeded response technique to index automatic memory are discussed.