Abstract
Exhibiting evidence of the applicability of scales developed in one society to other societies is a critical issue in establishing the general models of consumer behavior. This study investigates the measurement model of adolescent influence tactics with their parents in family vacation decision making in 19 societies. By conducting a series of exploratory and confirmatory factor analyses, adolescent influence behavior emerges in a refined and validated model of four subscales indicating its construct equivalence across societies. Procrustes rotation assessing the similarity of each society’s factor structure reveals a substantial degree of metric equivalence. Moreover, the original measures of influence tactics were relatively free from cross-cultural response bias, achieving the necessary degree of scalar equivalence. Our findings not only furnish future empirical research with cross-societal evidence of the generalized model of measuring adolescent influence behaviors but also highlight the participative role that adolescents play in family vacation decisions.
Highlights
Adolescents’ role and participation in family decisions regarding tourism or leisure products has recently been an emerging topic of tourism research
Based on categories identified by Palan and Wilkes (1997), a measurement model for adolescent influence tactics has been developed and applied in cross-societal research on family purchase decisions in Asia (Su, 2011; Su & Wang, 2010)
We suggest a major concern for a required level of equivalence of measurement model of adolescent influence tactics in cross-societal studies
Summary
Adolescents’ role and participation in family decisions regarding tourism or leisure products has recently been an emerging topic of tourism research (cf. Nanda, Hu, & Bai, 2007). Despite the various approaches to studying the behavior of adolescents who focus on their relative influence (Kozak & Karadag, 2012), possession of power (Liang, 2013), or dominance in relation to other members in family travel decisions (Nanda et al, 2007; Therkelsen, 2010), little attention has been paid to how adolescents use influence tactics with parents to achieve their goals in these decision-making processes (Palan & Wilkes, 1997).
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