Abstract

A mathematical theory for social events is presented based on a former mathematical model for the hit phenomenon in entertainment as a stochastic process of interactions of human dynamics. The model uses only the time distribution of advertisement budget as an input, and word-of-mouth (WOM) represented by posts on social network systems is used as data to compare with the calculated results. The unit of time is a day. The calculations of intention of people in Japanese society for the scandal of cell of stimulus-triggered acquisition of pluripotency (also known as STAP) agree very well with the twitter posting distribution in time.

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