Abstract
Abstract On the basis of telephone interviews carried out among a random sample of mothers with children between three and 12 years of age (n = 357), this study investigated the standards mothers use to evaluate the quality of four types of children's television programs: cartoons, news programs for children, educational children's programs, and dramatic children's programs. A factor analysis resulted in a list of seven types of quality standards that, in mothers' eyes, children's programs should satisfy. The three quality standards mothers considered most important for children's programs were: (a) comprehen‐sibility, (b) aesthetic quality, and (c) elicitation of involvement. Additional standards were: (d) entertainment, (e) innocuousness (absence of detrimental effects), (f) credibility, and (g) presence of role models. According to mothers, credibility was a standard that should be fulfilled primarily by news and educational programs for children. For news programs, aesthetic quality, entertainment, an...
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