Abstract
Mass Customization is a manufacturing paradigm which enables customized and personalized design at a cost near mass production. Mass Customization’s ability to lower unit cost, increase quality, and shorten project duration for customized offerings is considered highly relevant for tomorrow’s house building industry. Therefore, through a literature review this research investigates state-of-the-art in Mass Customization in the house building industry from four perspectives: 1) Mass Customization in the house building industry, 2) modular and off-site construction, 3) construction supply chains, and 4) customer satisfaction. It is concluded that a great potential exists for applying Mass Customization in the house building industry. However, despite its potential, research on Mass Customization in the house building industry is sparse. In particular research on developing the solution space and choice navigation tools is limited in this industry.
Highlights
Cross-coordination in engineer-to-order industries such as shipbuilding and construction was, for some time, considered of significant importance to avoid budget overruns, deadline escalation, and insufficient quality (Mello et al, 2015)
The analyses of the four research areas aim to establish an understanding of state-ofthe-art research on mass customization in the house building industry
As mass customization is an interdisciplinary research field, it is highly relevant to include diverse research foci like design, operations management, or supply chain management to expose the potential for utilizing mass customization in the house building industry
Summary
Cross-coordination in engineer-to-order industries such as shipbuilding and construction was, for some time, considered of significant importance to avoid budget overruns, deadline escalation, and insufficient quality (Mello et al, 2015). Despite this focus, when looking into project performance in the construction industry, cost escalations, time overruns, and lack of quality often occur (Hanif et al, 2016). According to Nicholas and Steyn (2017), it is not uncommon that engineering projects experience up to 20% budget overruns This is supported by the findings of Love (2002), who found average cost overruns to be 12.7%, and Flyvbjerg et al (2002), who found average cost overruns to be 28%. When considering the fierce competition in a market focused on costs, it is relevant to further explore opportunities for improving the production performance in the construction industry and the management and control hereof
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