Abstract
Mass customisation involves three fundamental capabilities: Robust Process Design, Choice Navigation and Solution Space Development. A Survey has indicated that a number of companies have ceased mass customizing less than one year after initiating the effort. One reason for this is poor knowledge about the mass customisation progress and guidance of continuous improvement. This paper will conceptualize a framework for measurement and assessment of a company’s mass customisation performance, utilizing metrics within the three fundamental capabilities. By assessing performance companies can identify within which areas improvement would increase competitiveness the most and ultimately enabling more efficient transition to mass customisation.
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