Abstract
Over the past few decades women's studies have centered their attention on the role of media in shaping the attitudes and social behavior of people. The role of men and the trait of masculinity has been considered as the norm and in most cases the portrayal of men in media is seen as unproblematic and exemplary. In view of such a situation it becomes immensely important to not how find out the roles of men in regard to the women but also how men too have problems in constructing the larger gamut of gender as one of the key ingredients of social relationships. This article provides an in-depth study of the role of men, media and society with special attention to the popular Indian cinematic genre of Bollywood.
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