Abstract
Acknowledgments Prologue 'April is the cruellest month ...' Look Backward, Enquire Farther 1. A Renewed Approach to Marshall McLuhan's Poetics From Figure to Ground What Was THAT? McLuhan's 'Little Point' Pointing to Action: This Book Digging the Ground Hey, Marshall McLuhan, What Were You Doin'? Oh, What a Seer He Was! The Electric/Eclectic Humanist Learning the Grammar Post-literate 'Paideia' From Integral Awareness to Storytelling PART ONE: THE MOSAIC 2. Towards Post-Secondary Orality: The Mosaic Embodying McLuhan Casting the Hybrid Substantial Discontinuity What's in a Probe? Playing with Form Render Not Narrate McLuhan's Interactive Mosaic or Post-Secondary Orality 3. Thus Spoke the Oracle Oracular Pronouncements Interfacing Orality and Literacy Performative Storytelling 4. Let the Guru Resound The Gurus' Guru Redefining Space Holistic Mosaic: Western Science, Eastern Philosophies Touch-A Touch-A Touch the Guru 5. A Conscious Modernist Craftsman A Pioneer of (New) Modernist Studies Universal Quest, Fragmented Rendering To Make You Feel: Probing through Language 6. The Hyper-Language of the Media 'Fan' Media Fan or Grammarian of Media? Hypertexting the Mosaic De-hypertexting the Mosaic Electrifying Hybrid PART TWO: MODERNIST ASCENDANCIES 7. McLuhan and Media Studies Labelling the Media Theorist Evolutionary Grammarian A Political Thomist A Classic Modernist 8. From Literature to Media Studies Conscious Planning Practical Mystics From Renaissance to Modernism On a Mission 9. Ford Madox Ford: 'Not Mere Chat' Literature Matters An Imaginative Writer Things, Not Words Comparing Strategies Rendering Change Ford's The Fifth Queen: Probing the Making of the Gutenberg Galaxy 10. James Joyce: Vivisecting Society Applied Joyce Sci-Fi Phantasmagoria Grotesque Vivisection Newspaperwise Attack 11. Ezra Pound: Pursuing Persuasion, Translating Cultures Epical News From Old to New Learning 196 (Ideo)Grammatic Baedeker Totalitarian Craft? 12. Wyndham Lewis: Blasting Time, Blessing Space A Proto-postmodernist From Time to Space Experiencing Arrest Counterblastings PART THREE: APPLIED McLUHAN 13. Literature and Media: A Round Trip Engaging with or Applying McLuhan? 'Visual Literate' Forms Masking the Guru Actual Sci-Fi Rear-View Mirrors Performing Presence Pathological Narcissuses Charismatic Flesh Epilogue: Witty Fool or Foolish Wit? Merging Right and Left Coda: Enters the Fool, Exit All Others Notes Bibliography Index
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