Abstract
Art dealer Samuel M. Kootz brought abstract expressionism and architectural modernism into their first sustained alliance in The Muralist and the Modern Architect, a 1950 exhibition at his New York gallery. The exhibited murals—gestural wall paintings for homes, schools, and urban plazas—attempted to resolve issues about audience, public life, and monumentality then arising in art and architecture circles. Yet Kootz’s signature contribution lay in his harnessing of the exhibition venue as a robust marketing tool. Through various display strategies, Kootz presented the abstract mural not as site-specific and monumental, but as a scalable, reproducible art form, customizable to the requirements of any venue and any client.
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