Abstract
Tea, as a beverage, is drunk by more than half of the world’s population. In some countries, tea, if not the most favorite drink, is the second most favorite drink after water. Consumers of tea have their own preferences as to the quality of the tea they drink. In certain tea consuming nations, regardless of price consumers buy the tea that they prefer. In Iran consumers pay twice or thrice as much to buy the tea they prefer. Hence, it is important to provide the quality of tea that each segment of the market requires rather than the tea that is produced locally or the tea that is priced lower than others.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
