Marketing Strategy Analysis in Increasing Muslim Clothing Sales (Case Study of Erni Umi Syayuzi Store in Perbaungan Serdang Bedagai)

The purpose of this study is to analysis into the impact of job involvement and attitude on the performance of Serba Jadi Camat Office personnel in Serdang Bedagai Regency, North Sumatra, in both a partial and simultaneous manner. The participants in this study were 35 Serba Jadi Camat Office personnel from the Serdang Bedagai Regency in North Sumatra. Observation and questionnaires were used to obtain data. Job involvement had a positive and significant effect on the performance of Serba Jadi Sub-District Office personnel in Serdang Bedagai Regency, North Sumatra, according to the findings. Serba Jadi Sub-District Office staff in Serdang Bedagai Regency, North Sumatra, have a favorable and significant effect on their performance. Employees of the Serba Jadi Sub-District Office in the Serdang Bedagai Regency, North Sumatra, have a positive and significant effect on their performance. Work involvement and work attitude account for 54.0 percent of employee performance, with the remaining 46.0 percent explained by characteristics not investigated in this study.

The Serdang Bedagai Regency chosen as the research site based on the grounds that the Serdang Bedagai Regency is an area of cassava production center of the second largest in North Sumatra. The formulation of problem in this study were : 1) describing the current state of cassava development in Serdang Bedagai Regency, includes the development of farming and processing industry, market prospects, potential and investment opportunities and policy support. 2) What are the external and internal factors that effect the development of cassava at Serdang Bedagai Regency. 3) What is the right strategy for the development of cassava at Serdang Bedagai Regency. This study uses observations with a research instrument by questionnaires and interviews to collect primary and secondary data. This research is descriptive. The are 5 respondents namely: Head of Department of Agriculture, Kasubdis Production, Agricultural Extension, Chairman of Farmers Group, and academics who were in the area of Serdang Bedagai Regency. Data analyzed using the SWOT analysis to find the right alternative strategies in order development of cassava as raw materials and processed food industry at Serdang Bedagai Regency. The research results obtained the alternative strategies of cassava development strategy priorities are: improve the quality of human resource farmers (STAS mean = 5,840 ), the cassava farmers establish cooperatives as a means of outreach, education, the introduction of technology and access to capital (average STAS = 5,777), conducting the education and training for farmers to increase their knowledge and mastery of technology (STAS mean = 5,774), utilizing the budget autonomy to increase cassava production so as to meet the needs of industry (STAS mean = 5,735), expanding the cassava growing areas (STAS mean = 5,673), the cooperation of the industry in the capital and marketing of cassava farming (STAS mean = 5,571), increasing the intensification of cassava farming in order quality can be competitive and profitable (STAS mean = 5,441), promoting the use of seedlings (clones) excel (STAS mean = 5,263). Keywords : strategic management, strategic factor, matrix IFAS, QSPM

This research aims to document and analyze semiotic studies in Serdang Malay Ethnomedicine mantra texts, especially regarding signs and markers which are believed to have spiritual power in Kuala Lama Village, Serdang Bedagai Regency, North Sumatra. This research uses a qualitative approach with field data obtained through observation, in-depth interviews and documentation. The results of this research show that in the old Malay Serdang mantra, there are two main signs, namely the sound or phrase "Bismillahirrohmanirrohim" which always appears at the beginning or above the mantra sentence. The two words "Hu" have a social meaning as a place to express requests for desires, recognition of human helplessness, and special sentences in begging. The research conclusion shows that the semiotic social meaning of the old Malay Serdang mantra lies in the sound "Bismillahirrohmanirrohim," which is an expression of a request for healing to God. In the context of ethnomedicine treatment, the use of this mantra also reflects cooperation and mutual assistance between the Serdang Malay community.

In starting a business, a marketing strategy is one of the most important things. There is a lot of competition in doing business, so the marketing strategy must be carried out as well as possible so that the results are in accordance with the plan and can win the market. For this reason, it is necessary to conduct research on marketing strategies in terms of Islamic economics. With this background, business people must pay attention to marketing strategies in order to compete with other business people in accordance with sharia economic principles. The problem in this study is how the marketing strategy of Mbah Darsih's Angkringan restaurant in facing business competition and whether the marketing strategy of Mbah Darsih's Angkringan restaurant is in accordance with Islamic economic principles. The aim is to find out the marketing strategy used by Mbah Darsih's Angkringan restaurant and the suitability of the marketing strategy used with Islamic business principles. The data in this study were obtained from the results of interviews, observations, and documentation. The results obtained in this study Angkringan Mbah Darsih restaurant using a strategy commonly called the marketing mix where Angkringan Mbah Darsih is very concerned about product quality, promotional activities, price, and place. Angkringan Mbah Darsih in implementing its marketing strategy in accordance with Islamic business principles, namely siddiq, amanah, tabligh, fathonah. The shortcomings of Mbah Darsih's Angkringan restaurant in carrying out its strategy are the lack of consistency in carrying out promotional activities and the lack of available parking space.

In starting a business, a marketing strategy is one of the most important things. There is a lot of competition in doing business, so the marketing strategy must be carried out as well as possible so that the results are in accordance with the plan and can win the market. For this reason, it is necessary to conduct research on marketing strategies in terms of Islamic economics. With this background, business people must pay attention to marketing strategies in order to compete with other business people in accordance with sharia economic principles. The problem in this study is how the marketing strategy of Mbah Darsih's Angkringan restaurant in facing business competition and whether the marketing strategy of Mbah Darsih's Angkringan restaurant is in accordance with Islamic economic principles. The aim is to find out the marketing strategy used by Mbah Darsih's Angkringan restaurant and the suitability of the marketing strategy used with Islamic business principles. The data in this study were obtained from the results of interviews, observations, and documentation. The results obtained in this study Angkringan Mbah Darsih restaurant using a strategy commonly called the marketing mix where Angkringan Mbah Darsih is very concerned about product quality, promotional activities, price, and place. Angkringan Mbah Darsih in implementing its marketing strategy in accordance with Islamic business principles, namely siddiq, amanah, tabligh, fathonah. The shortcomings of Mbah Darsih's Angkringan restaurant in carrying out its strategy are the lack of consistency in carrying out promotional activities and the lack of available parking space.

Serdang Bedagai is the largest organic rice producing district in Sumatra Utara. The largest producer of organic rice in North Sumatra Province, the increase in production of organic rice in Serdang Bedagai Regency is directly proportional to the increase in organic rice land area. Increased consumer demand for organic rice does not mean that farmers get greater profits, because there are several market players in the process of distributing organic rice to consumers. The purpose of this study is to determine the pattern of marketing marketing channels, marketing functions, profit margins received by each marketing actor as well as Farmer's Share. and Farmer's Share of the organic rice supply chain in Serdang Bedagai Regency. This research uses a descriptive qualitative analysis approach with a snowball sampling method. The results of this study found that there are four patterns of organic rice marketing channels in Serdang Bedagai Regency. The functions of organic rice marketing institutions in Serdang Bedagai Regency consist of the functions of buying, selling, drying, milling, weighing, packaging and transport. In channel 1 there is no marketing margin, because farmers directly sell organic rice to consumers with the Farmer's, share value of 100%. In marketing channel 2, the marketing margin of Rp. 7,000/Kg with a Farmer's Share value of 48.1%. In marketing channel 3, the marketing margin is Rp. 2,500/Kg with a Farmer's Share value of Share value of 40.6%, and in marketing channel 4 the marketing margin is Rp. 4,500/Kg with a Farmer's Share value of 36.1%.

The purpose of this study is to explore the phenomenon of technology entrepreneur (technopreneur) in the field of simple Muslim fashion industry in Indonesia along with their opportunities and challenges that have an impact on Indonesia’s economic diplomacy. The method used in this research was a qualitative approach and descriptive analysis through the study of literature and documentation. The results shows that technopreneur in simple mode provides an opportunity for Indonesia’s simple fashion industry to penetrate the global market based on standards applied in e-commerce practices. The conclusion of this research is on marketing strategy, some simple mode technopreneur applies the principles of Islamic economics, such as non-credit payments namely cash or debit payments, halal certified products, although still pros and cons, technopreneur has confirmed the identity of Muslim e-commerce that has its own characteristics. In addition, Technopreneur in a simple industry also provides great economic opportunities for small and medium businesses in the field of industry such as Muslim clothing, headscarves and accessories because technopreneur also bridges producers and consumers.

Doll claw machine games have become an increasingly popular phenomenon in Indonesia, including in Poyowa Besar Village, Kotamobagu. Although appearing as entertainment, the presence of doll claw machines raises concerns from an Islamic economic perspective due to containing elements of gharar. This research aims to evaluate the practice of doll claw machine games from an Islamic economic perspective, focusing on three aspects: review of gharar transactions, socio-economic implications, and compliance with Islamic economic principles. Using a qualitative approach with case study methods, this research conducted semi-structured interviews with shop owners and parents, participatory observation, and document study. The results show that doll claw machine games contain significant gharar elements in their transaction procedures and business model. The identified socio-economic implications include increased family expenditure burden, changes in children's consumption patterns, and addiction risks. From an Islamic economic perspective, this practice contradicts fundamental principles such as the prohibition of gharar and protection of wealth (hifz al-mal). In conclusion, doll claw machine games in Poyowa Besar Village require re-evaluation and stricter regulation to protect the community from economic practices that do not comply with sharia.

Oil palm agribusiness involves many upstream and downstream stakeholders, including the middleman in marketing activities. Traders play a significant role and influence the economy of oil palm farmers in Serdang Bedagai Regency. This research aims to evaluate the part of the middleman in supporting the performance of oil palm smallholders in Serdang Bedagai Regency, North Sumatra and the obstacles in marketing fresh fruit bunches (FFB) faced by farmers and the middleman. The samples of this study were 6 middlemen and 40 oil palm farmers. The sampling method used was purposive sampling. The method used in the analysis is a qualitative descriptive method, which explains the role of intermediaries in supporting the performance of smallholder oil palm farmers. The results showed that marketing support, capital and quality were the essential roles of the middleman as perceived by the smallholders. Apart from that, in the smallholder palm oil plantation, there are obstacles, namely in terms of price, road access and weight. Meanwhile, the barriers for the middlemen are in terms of price and buying and selling contracts. Policy recommendations for stakeholders include educating smallholder oil palm growers through counseling about access to information, improving access to the main roads in Serdang Bedagai Regency, periodic government monitoring, and drafting a written or legal sale and purchase agreement as not to harm both parties.

This study aims to explore the application of the Islamic economic system in the context of the modern global economy, as well as to identify the challenges and opportunities faced in the integration of Islamic economic principles with the capitalist system. The research method used is a qualitative descriptive approach with content analysis of relevant literature, including books, articles, and research reports related to Islamic economics, zakat, Islamic banking, and fintech. The results of the study indicate that although Islamic economic principles, such as the prohibition of usury, avoidance of maisir and gharar, and redistribution of wealth through zakat, offer solutions to social inequality, the main challenge lies in integration with the global market dominated by capitalism. However, the Islamic banking sector and sharia-based fintech show great potential in expanding financial access and improving social welfare, providing opportunities for the development of a more inclusive and sustainable Islamic economic system.

This study examines the Paylater Payment System. The development of digital technology has driven changes in the transaction system, including the emergence of the Paylater payment method, which allows consumers to shop on credit without a card. This system offers convenience for users by providing flexible payment access. However, from the perspective of Islamic Economic Law, the Paylater mechanism needs to be further analyzed regarding its permissibility and conformity with Sharia principles, such as the prohibition of riba (usury), gharar (uncertainty), and maisir (gambling). This research aims to analyze the concept of buying and selling using the Paylater system in e-commerce and its alignment with Islamic Economic Law principles. The research method employed is a qualitative approach with literature review and analysis of fatwas and regulations applicable in Islam. The findings indicate that the Paylater system can be permissible in Islam if it adheres to clear contract principles, does not involve elements of riba, and ensures transparency in fees and penalties. Therefore, stricter regulations are necessary to ensure that the Paylater services implemented in Indonesia align with Islamic economic principles.

To support exclusive breastfeeding in Indonesia, the government launched the National Movement to Increase Breastfeeding (PP-ASI), one of the aims of which is to cultivate exclusive breastfeeding behavior for babies up to 4 months old. In 2004, in accordance with recommendations from the World Health Organization (WHO), exclusive breastfeeding was increased to 6 months as stated in the Decree of the Minister of Health of the Republic of Indonesia number 450/MENKES/SK/VI/2004 (Ministry of Health of the Republic of Indonesia, 2021). This study aims to analyze the relationship between exclusive breastfeeding and growth and development in babies aged 6-12 months in PMB Evi Liana, Pegajahan District, Serdang Bedagai Regency in 2023. This research is correlational with a cross sectional approach and bivariate data analysis is the data analysis used in research to determine the relationship or influence of the independent variable with the dependent variable using Chi Square analysis with a significant p-value (0.05) (Hardani, 2020)Based on the results of research on exclusive breastfeeding for growth in babies aged 6-12 months in PMB Evi Liana, Pegajahan District, Serdang Bedagai Regency in 2023 with a p-value of 0.000. Based on exclusive breastfeeding with development in babies aged 6-12 months in PMB Evi Liana, Pegajahan District, Serdang Bedagai Regency in 2023 with a p-value of 0.000.This means that there is a relationship between exclusive breastfeeding and growth and development in babies aged 6-12 months at PMB Evi Liana, Pegajahan District, Serdang Bedagai Regency in 2023.

Latar Belakang: Penelitian di Amerika menunjukkan 9,514,5% anak mulai lahir sampai usia - tahun di Amerika mengalami masalah psikososial yang berdampak negatif terhadap mereka (Cooper, 2009 dalam penelitian Subandi 2012). Angka kejadian gangguan motorik halus pada anak prasekolah di Amerika Serikat berkisar 12-16%, Thailand 24%, Argentina 22%, dan di Indonesia antara 13%-18%. Tujuan: Untuk mengevaluasi pengaruh yoga terhadap perkembangan motorik halus dan motorik kasar pada balita di UPTD Puskesmas Sipispis Kabupaten Serdang Bedagai Tahun 2024. Metode: Penelitian ini menggunakan metode quasi experiment dengan desain Pretest-Post test with control group. Populasi pada penelitian ini adalah semua balita yang dibawa ibunya untuk melakukan kunjungan pemeriksaan tumbuh kembang di UPTD Puskesmas Sipispis Kabupaten Serdang Bedagai. Pengambilan sampel menggunakan purposive sampling berjumlah 44 balita 22 responden menjadi kelompok intervensi dan 22 responden menjadi kelompok kontrol. Lokasi Penelitian dilakukan di UPTD Puskesmas Sipispis Jalan Dusun II Desa Serbananti Kecamatan Sipispis Kabupaten Serdang Bedagai Provinsi Sumatera Utara. Penelitian dilakukan pada bulan Mei- Juni 2024. Hasil: Dilakukan uji Mann-Whitney pada kedua kelompok didapatkan hasil untuk P Value = 0,010 artinya p < 0,05, artinya H0 ditolak dan Ha diterima. Kesimpulan: Terdapat pengaruh yoga Terhadap Perkembangan Motorik Halus dan Motorik Kasar pada Balita di UPTD Puskesmas Sipispis Kabupaten Serdang Bedagai Provinsi Sumatera Utara Tahun 2024. Diharapkan agar tenaga kesehatan melakukan sosialisasi keefektifan metode Yoga untuk meningkatkan Perkembangan Motorik Halus dan Motorik Kasar Balita. Background: Research in America shows that 9,514.5% of children from birth to - years old in America experience psychosocial problems that have a negative impact on them (Cooper, 2009 in Subandi's 2012 study). The incidence of fine motor disorders in preschool children in the United States ranges from 12-16%, Thailand 24%, Argentina 22%, and in Indonesia between 13% -18%. Objective: To evaluate the effect of yoga on the development of fine and gross motor skills in toddlers at the UPTD Sipispis Health Center, Serdang Bedagai Regency in 2024. Method: This study used a quasi-experimental method with a Pretest-Post test with control group design. The population in this study were all toddlers brought by their mothers to visit for growth and development checks at the UPTD Sipispis Health Center, Serdang Bedagai Regency. Sampling using purposive sampling totaled 44 toddlers, 22 respondents became the intervention group and 22 respondents became the control group. The research location was conducted at the UPTD Sipispis Health Center, Jalan Dusun II, Serbananti Village, Sipispis District, Serdang Bedagai Regency, North Sumatra Province. The study was conducted in May-June 2024. Results: The Mann-Whitney test was carried out on both groups, the results for P Value = 0.010, meaning p <0.05, meaning H0 was rejected and Ha was accepted. Conclusion: There is an effect of yoga on the Development of Fine Motor and Gross Motor Skills in Toddlers at the UPTD Sipispis Health Center, Serdang Bedagai Regency, North Sumatra Province in 2024. It is hoped that health workers will socialize the effectiveness of the Yoga method to improve the Development of Fine Motor and Gross Motor Skills in Toddlers.

Neonatal mortality is a leading cause of infant deaths, particularly in developing countries. In Serdang Bedagai Regency, the coverage of neonatal visits remains low, contributing to the high neonatal mortality rate and causing economic losses. This study aims to identify factors related to the neonatal visit coverage rate in Serdang Bedagai Regency, North Sumatra, Indonesia. This study used a cross-sectional design with multivariate analysis. Data were collected from 200 mothers with babies aged 0-28 days in five health centers in Serdang Bedagai Regency. The variables analyzed include age, education, economic status, knowledge, maternal attitudes, culture, family support, midwife attitudes, access to health facilities, and service quality. The data were analyzed using logistic regression. The results showed that the variables consistently and significantly affecting the increase in neonatal visit coverage were maternal education, knowledge about neonatal visits, local culture, husband/family support, and the quality of visit services. Factors that significantly contributed to increasing coverage of neonatal visits were maternal education (p-value = 0.004, OR = 14.285), maternal knowledge (p-value = 0.000, OR= 75.920), local culture (p-value = 0.000, OR = 57.105), husband/family support (p-value = 0.000, OR = 77.763), and service quality (p-value = 0.000, OR = 47.474). These factors have a major influence in supporting the success of the neonatal visit program, with maternal knowledge and family support being the most dominant factors.. Efforts to increase coverage should involve educating mothers, involving families, and enhancing services while considering local wisdom.

This study aims to discuss implementation of heritage distribution in the community in Islamic law antropology perspective (study on Simalungun tribe in Kuta Baru Village, Tebing Tinggi, Serdang Bedagai Regency). As for the object of the same study of Simalungun tribe has not been found. One of the Muslim communities of the Simalungun tribe found in Kuta Baru Village, Tebing Tinggi Sub-District, Serdang Bedagai Regency, North Sumatra. The result shows that there are several forms of the implementation of the distribution of inheritance by the Simalungun Muslim population. Among them is to divide based on the provisions that have been made by their parents during his lifetime. There are also those who divide according to Islamic law through a division that only considers the male portion is twice as large as girls. It was also found that the distribution of the inheritance was not carried out and the management of the land according to the level of needs of each of them.