Abstract

An analysis of themes and images used to market the British Virgin Islands to tourists focuses on assumptions about sexual desire, nature, and sexual difference underlying references to its untouched and natural beauty. A comparison with themes and images used by British Virgin Islands residents in conceptualizing their connections to the islands reveals important differences and similarities. While the themes and images of the British Virgin Islands draw upon notions of difference, and difference is stabilized by positing it to be a fact of nature, what tourism marketing campaigns represent as the exotic object of sexual desire is constituted by the British Virgin Islanders as motherland and nation.

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