Marketing of Sahelian Goats in North -Eastern Nigeria: Experience from Borno State

Abstract

The study evaluated Sahelian goat marketing in Northeastern Nigeria, drawing experience from Borno State. It specifically identified the socio-economic characteristics of the respondents; examined the market structure and performance of Sahelian goat; determined the influence of some socio-economic characteristics on the sales’ revenue of the respondents as well as the channel and problem of Sahelian goat market. Data were collected from primary source through the use of structured questionnaire. Descriptive statistics were used to analyze the socio-economic characteristics of the marketers while Gini coefficient was used to determine the market structure. Ordinary least squares (OLS) Technique was used to determine the influence of some socio-economic factors on the sales revenue of respondents. The result revealed that 61.54% of the respondents were between the ages of 27 - 45 years while 28.21% were in the age range of 46 - 51 years. Analysis of years of marketing experience of the respondents showed that 89.75% had marketing experience of 6 - 24 years while 64.1% of them were literates. The Gini coefficient of 0.876992 obtained from the study indicates a high level of inequality in income of the respondents. The result also revealed that the regressors explained about 31% of the variability in independent variables. Majority (51.28%) of the respondents identified double charges (Jangali and Local Government fees) as one of their problems. Based on the findings of the study, it was recommended that government should put in place modern goat market facilities like standard weighing, grader and veterinary clinic in the market. This will help to transform the marketing process from the current traditional system to more modern one. Key words: Sahelian goat, marketing, Northeastern, Nigeria