MARKETING LOGISTICS AS AN INTEGRATED ENTERPRISE MANAGEMENT SYSTEM IN TRANSPORT ENTERPRISES

In today’s world, where the level of uncertainty and the number of risks is constantly increasing, the issue of security is becoming highly relevant to organizations in various industries. Integrating such systems into the organization’s structure ensures an effective response to risks and is essential to modern management. The paper examines the main approaches to integrating risk management systems that allow organizations to respond to potential threats promptly. Special attention is paid to the security mechanism, which guarantees promptness and efficiency of actions in response to identified risks. It is essential that the integration of risk management systems not only reduces risks but also contributes to increasing the efficiency of the company’s activities in conditions of rapid changes. Various approaches to risk management were considered during the research. Special attention is paid to strategies focused on risk management, including preventive measures and rapid response mechanisms. Preventive measures are vital to preventing risks from occurring or reducing their impact. For example, it can introduce new technologies or improve internal processes to minimize potential technical failures. On the other hand, quick response mechanisms allow us to quickly solve the problems that arise, minimizing the negative consequences. The paper proposed an integrated risk management system covering all levels of organizational management — from strategic to operational. This concept allows you to create a holistic security system considering long-term strategies and current operational processes. Integrating risk management at different levels ensures a balance between safety and economic efficiency in the decision-making process. Based on the analysis of the best risk management practices, several recommendations were developed for implementing adequate security mechanisms. The main emphasis is on adapting generally accepted methodologies to the specific conditions of each organization’s activity. In addition, it was recommended that risk management policies and procedures be developed and implemented to provide a unified approach to identifying, assessing, and responding to risks. The study results showed that the effective integration of risk management systems allows for a significant reduction of the level of risks and ensures the stable functioning of the organization even in conditions of high uncertainty. Keywords: integration of risk management systems, security mechanism, risk monitoring, risk management, risk identification, risk minimization, automated systems, organizational security, preventive measures, crisis situations.

The development of financial technology has promoted the innovation and digital transformation of commercial banks. Through digital transformation, commercial banks can improve bank efficiency and operational capabilities. Through empirical analysis, this study explored the relationship between digital bank transformation and commercial bank operating capabilities and how COVID-19, bank categories, and enterprise life cycles affect the relationship between digital bank transformation and commercial bank operating capabilities. This study selected data from China’s commercial banks from 2011 to 2021 and used the regression method of fixed effects to conduct an empirical analysis. The research results show that the digital transformation of banks has improved the operational capabilities of commercial banks. Further analysis showed that the emergence of COVID-19 has negatively affected their relationship. At the same time, compared with rural commercial banks and commercial banks in the recession and phase-out periods, non-rural commercial banks and commercial banks in the growth and maturity stages play a more vital moderating role in the impact of the digital transformation of banks on the financial performance of commercial banks. The main research object of this study is Chinese commercial banks, and this study examines the results of banks’ digital transformation and enriches the research on digital transformation. At the same time, this study is helpful to investors who like investment banks and has good practical significance.

The aim of the article is to identify the dynamics of innovation activity among Ukrainian business entities and to reveal the emerging trends amid national and global challenges. Analysis results. The research presents a comprehensive analysis of the Global Innovation Index (GII), indicators of innovation activity and efficiency, and the sectoral structure of innovation development for the period 2017–2024. Ukraine demonstrated its best GII results during the pre-war period (ranked 50th in 2017 and 43rd in 2018), while the war period saw a decline (from 57th place in 2022 to 60th in 2024), mainly due to delayed reforms and the impacts of the war. Ukraine's strongest performance lies in knowledge creation and technology outputs (25th place in 2020, 34th in 2024), indicating high scientific and educational potential. At the same time, the greatest weakness is found in the institutional environment (107th in 2024), which has been deteriorating annually, pointing to insufficient state support for innovation and regulatory inefficiencies. An analysis of innovation activity shows a decline in the share of industrial enterprises implementing innovations – from 14.3% in 2017 to 5.4% in 2021 – with a slight recovery to 6.5% in 2023, still significantly below pre-war levels. Internal corporate funds remain the primary source of innovation financing, accounting for 78.9% to 88.2% of the total. Government funding and foreign investment continue to be limited and unstable. The dynamics of innovative product implementation also reveal a downturn in 2021 and a moderate recovery in 2022–2023, linked to the economic consequences of the COVID-19 pandemic and martial law. The share of innovative products in total output peaked in 2020 (1.9%) but dropped sharply to 0.5% in 2023 due to the destruction of production facilities and supply chain disruptions, forcing businesses to focus on essential goods. A sectoral analysis of innovation activity highlights the leadership of the IT sector (around 40% of all technological innovations) and significant growth in the agricultural sector (investments in agri-tech startups increased by 45% in 2023). Conclusions and directions for further research. It was found that, despite reduced investments and the loss of technical expertise, martial law acted as a catalyst for the development of specific innovation areas, such as military technologies, cybersecurity, medical solutions, logistics innovations, and renewable energy. Key trends include the digitalization of processes, the advancement of defense technologies, environmental transformation, and the adoption of artificial intelligence.It is substantiated that innovation remains a key driver of Ukraine’s economic growth. Despite substantial geopolitical and economic challenges, Ukrainian innovative companies and startups continue to evolve and attract foreign investment. The scientific novelty of this study lies in its comprehensive analysis of Ukraine’s innovation landscape under the unprecedented conditions of war and digital transformation, with the identification of key trends. The practical significance of the study lies in identifying the strengths and weaknesses of the national innovation ecosystem, which can serve as a foundation for shaping an effective innovation model capable of ensuring sustainable economic development, technological modernization, and integration into global value chains. Further scientific exploration is required to develop mechanisms for adapting innovation-driven enterprises, including the transformation of business models, production and management processes, and risk response strategies. This will enable the formulation of actionable recommendations to enhance the resilience and flexibility of companies in conditions of high turbulence.

This article explores the issues of adapting fashion businesses to force majeure circumstances. The fashion industry currently operates under conditions of high uncertainty, making it particularly vulnerable to factors beyond control, such as economic crises, disruptions in supply chains, changes in consumer behavior, and technological shifts. Although individual studies exist on topics like digitalization, sustainable business models, and strategic management, there remains a lack of a comprehensive, unified approach to addressing this issue. Existing contradictions concern the assessment of the significance of online commerce, the role of outsourcing, diversification, and the impact of innovative business models on economic resilience. The goal of this study is to systematize mechanisms for adapting fashion businesses to force majeure circumstances, considering the multifactorial nature of these conditions. The paper discusses production optimization, flexibility potential, reinvestment, outsourcing, logistics adjustments, and other strategies. It identifies that key resilience strategies include a multi-dimensional approach to development, integration of digital and offline sales channels, and dynamic management of resources. The author's contribution lies in substantiating the necessity of applying complex strategic approaches within fashion businesses, thus helping minimize risks and transform crisis periods into opportunities for growth. Specific examples of combinations of strategic actions are provided. The materials presented in the article will be useful for entrepreneurs, fashion brand managers, industry researchers, and strategic management specialists.

In today's world, where the level of uncertainty and the number of risks are constantly increasing, the issue of security is becoming highly relevant to organizations in various industries. Integrating such systems into the organization's structure ensures an effective response to risks and is an important component of modern management. The paper examines the main approaches to integrating risk management systems that allow organizations to respond to potential threats promptly. Special attention is paid to the security mechanism, which guarantees promptness and efficiency of actions in response to identified risks. It is important that the integration of risk management systems not only reduces risks but also contributes to increasing the efficiency of the company's activities in conditions of rapid changes. Various approaches to risk management were considered during the research. Special attention is paid to strategies focused on risk management, including preventive measures and rapid response mechanisms. Preventive measures are key to preventing risks from occurring or reducing their impact. For example, they can be the introduction of new technologies or the improvement of internal processes to minimize potential technical failures. Quick response mechanisms, on the other hand, allow quick solutions to problems that arise, minimizing the negative consequences. The paper proposed an integrated risk management system that covers all levels of organizational management—from strategic to operational. This concept allows you to create a holistic security system considering long-term strategies and current operational processes. Integrating risk management at different levels ensures a balance between safety and economic efficiency in the decision-making process. Based on the analysis of the best risk management practices, several recommendations were developed for implementing adequate security mechanisms. The main emphasis is on adapting generally accepted methodologies to the specific conditions of each organization's activity. In addition, it was recommended that risk management policies and procedures be developed and implemented to provide a unified approach to identifying, assessing, and responding to risks. The study's results showed that the effective integration of risk management systems allows for significantly reduced risk levels and ensures the stable functioning of the organization even in conditions of high uncertainty.

Introduction. The full-scale war launched by russia against Ukraine in 2022 caused unprecedented disruptions to the country’s industrial sector. Many enterprises suffered physical destruction or had to suspend operations. Those that remained operational faced severe challenges, including soaring costs of energy, logistics, labor, and security. The economic impact was reflected in significantly increased production costs and deteriorating financial indicators. These conditions called for a profound rethinking of cost management systems and emphasized the need for innovation and digitalization in enterprise operations. The purpose of the article. This article aims to provide a comprehensive analysis of cost management practices in Ukrainian industrial enterprises under martial law, focusing on how war-induced shocks transformed cost structures. It explores modern, data-driven approaches to cost analysis, including real-time accounting automation, Big Data, adaptive budgeting, and scenario planning as tools to enhance resilience and financial stability. Methods. The study employs a comparative analytical approach, synthesizing theoretical insights, official statistics, consulting reports, and real-world case studies. The empirical basis includes data from the metallurgy, machinery, and agriculture sectors during 2022-2024. Key sources involve academic publications, reports from consulting firms (Deloitte, KPMG), and analytical insights from national statistical and sectoral agencies. Results. The analysis reveals structural shifts in cost composition due to war-related factors: rising energy dependence, logistics bottlenecks, labor shortages, and inflation. Ukrainian enterprises experienced dramatic increases in production costs – particularly energy and transportation – due to damaged infrastructure and currency depreciation. To cope with these pressures, companies introduced modern cost optimization practices. Many adopted digital tools, including ERP systems, business intelligence (BI) dashboards, and AI-powered analytics. These technologies enabled real-time expense tracking and forecasting. Big Data tools allowed enterprises to analyze demand patterns, manage inventory more efficiently, and reduce excess costs. Adaptive budgeting approaches provided organizations with flexibility to reallocate resources rapidly in response to market volatility, especially during energy price spikes or supply chain disruptions. The article includes a comparative table contrasting traditional versus innovative cost management methods, highlighting the advantages of automation, predictive analytics, and integrated financial planning. It also presents practical case studies where Ukrainian companies used digital solutions to mitigate cost risks and maintain operational efficiency amid external uncertainty. Conclusions. The study concludes that traditional cost accounting models – based on static, retrospective reporting – are no longer sufficient under wartime conditions. The new paradigm emphasizes flexibility, speed, and data-driven decision-making. Integration of digital solutions such as ERP, BI, and AI analytics increases operational adaptability, enhances cost transparency, and supports strategic agility. However, the transformation process faces several barriers: outdated IT infrastructure, a lack of qualified analysts, and limited financial resources for innovation. Despite these challenges, phased implementation and management commitment can ensure success. Digital transformation is not merely a technological shift –it requires a cultural evolution toward evidence-based management. Ultimately, the article argues that resilient cost management during crises must combine short-term tactical actions (e.g., energy saving, resource optimization) with long-term digital strategies. Companies that invest in analytical infrastructure and adopt scenario-based financial planning will be better equipped to navigate volatility and ensure competitive advantage in post-war recovery. The findings contribute to a growing body of knowledge on enterprise resilience and provide practical guidance for industrial managers operating under extreme uncertainty.

Supply chain disruptions can have severe impacts on a firm. Realising the importance of the matter, this study aims at identifying and prioritising the risks associated with supply chain disruption as faced by Indian manufacturing sector. A two-phase methodology is used for achieving the objectives - the first phase involves the identification and finalisation of supply chain disruption risks through literature review and expert opinion using Delphi technique, and the second phase involves deriving the interrelationships between the risk factors and classification based on the influence and dependence power by using interpretive structural modelling (ISM) and MICMAC methodology. Environmental risk factors and supplier risk factors have become the strong drivers of other supply chain uncertainties. The outcomes of the study would help managers and governmental departments in analysing and taking actions to cope with supply chain disruptions.

In modern economic conditions, the management of transport and logistics flows is associated with the universal penetration of digital technologies. Digitalization allows for the optimization of the entire supply chain, including transportation and warehousing operations. Digital technologies provide opportunities to increase the economic efficiency of business processes in logistics, improve the safety and quality of transport and logistics flow management, and enhance the competitiveness of entities in transport and logistics systems. This article presents the research results of the mechanism for the digital transformation development of transport and logistics activities. The developed mechanism includes the process of automation and informatization of business processes; the process of combining various information technologies; the process of creating a model reflecting data online; the process of deciphering the received data; the process of compiling forecast data, as well as the process of editing the system without human intervention. The ultimate goals of developing this mechanism may be the creation of a digital product development system, the formation of a digital platform for integration into a flexible network, the creation of a digital transformation ecosystem, the implementation of flexible and integrated supply chain management, the development of a KPI system and evaluation of the effectiveness of transport and logistics activities, the selection and hiring of qualified personnel, the creation of an integrated information system and cloud data storage; as well as the implementation of electronic document management and a digital modeling and forecasting system. The comprehensive development and transformation of transport and logistics systems through their digitalization will ensure such potential results as the transition to new business models for the functioning of systems, flexible communication channels in the process of performing transport operations, as well as to products and business processes that are based on fundamentally new approaches to information management using digital technologies, and, as a result, to a significant increase in the efficiency of transport and logistics systems and their long-term sustainability.

The article examines the theoretical, methodological, and practical aspects of developing adaptive strategies for managing corporate integration of enterprises. In the context of globalization, digital transformation, and growing market volatility, traditional approaches to integration management are not flexible enough to respond to rapid changes in the external environment. The research emphasizes the need for adaptive strategies that ensure dynamic alignment between corporate goals and the constantly evolving conditions of the business ecosystem. The study highlights the essence of corporate integration as a process of combining resources, capabilities, and management systems of enterprises to achieve synergistic effects, strengthen competitiveness, and expand innovation potential. It is argued that adaptive strategies differ from classical ones in their flexibility, scenario orientation, and reliance on digital tools, which allow enterprises to anticipate and mitigate risks. Key principles of adaptive management are identified, including continuous monitoring of the environment, rapid decision-making, and the use of advanced analytical methods. Particular attention is paid to the role of modern digital technologies – such as big data analytics, artificial intelligence, and integrated management systems – in supporting adaptive strategies of corporate integration. The proposed approach involves the use of scenario planning, multi-criteria assessment, and key performance indicators to evaluate the effectiveness of integration processes. The paper also analyzes potential barriers to implementation, such as organizational inertia, high costs, and lack of qualified personnel. The results demonstrate that adopting adaptive strategies in corporate integration enables enterprises to enhance resilience, improve competitiveness, and accelerate innovation-driven development. The conclusions stress that adaptive strategy should become an essential element of corporate governance, ensuring sustainable development of enterprises in an uncertain and dynamic global environment. Prospects for further research include the development of digital platforms and analytical models for managing integration processes under conditions of uncertainty. Keywords: corporate integration, adaptive strategies, enterprise management, strategic development, competitiveness, assessment of economic efficiency.

The article presents a systematic review of theoretical approaches to cash flow modeling for assessing the financial sustainability of organizations. The study is based on an interdisciplinary analysis encompassing economic-mathematical modeling, machine learning algorithms, structural equation modeling methods, and stochastic programming. Special attention is given to the classification of models by data type, level of predictive and explanatory power, and their applicability under conditions of high uncertainty and digital transformation. The advantages and limitations of classical liquidity management models are examined, along with the potential of neural network and ensemble methods in analyzing complex nonlinear relationships, and the resilience of stochastic strategies under stress scenarios. Key non-financial constructs—such as information systems, leadership, and social capital—are identified as having a significant impact on the structure and dynamics of cash flows and contributing to institutional resilience. The integration of predictive and structural factors into hybrid architectures for resilience assessment is analyzed, providing a balance between model accuracy and interpretability. The article offers an original review of models aimed at strategic financial planning in the context of digitalization and organizational transformation. This study will be of interest to researchers in corporate finance, strategic management, applied economics, and practitioners developing resilience models and adaptive cash flow management systems in volatile environments.

Can digital transformation improve firm resilience to supply chain disruption? The role of diversification strategies

The article describes the peculiarities of Ukrainian enterprises' activities in the context of the military business landscape. The main reasons that create obstacles to business recovery and its further development were analyzed. Attention is paid to the legislative initiatives by which the government promotes the resilience of enterprises in the context of war, the main of which are implemented in the areas of taxation, insurance, financial support for business, and foreign exchange operations. The article emphasizes the need to optimize own strategies, formation of a risk management system mechanism capable of flexible response to threats from the external environment. The ways to optimize business models of enterprises through the use of modern tools for the formation of a mechanism for preventing and counteracting risk situations were investigated. It were considered the advantages of the integrated enterprise risk management model COSO ERM, which makes it possible to identify and control risks. The effectiveness of COSO ERM depends on the effective interaction of the following components: internal environment, objectives setting, event identification, risk assessment, risk response, control activities, information and communication, and monitoring. It was analyzed in the article the FMEA methodology, which makes it possible to identify, assess and mitigate the impact of risks related to a system, product or process. The current stage of application of the FMEA methodology is associated with its transformation based on new technologies, primarily artificial intelligence and machine learning, Blockchain technologies, Digital Twin technology, and the Internet of Things (IoT). There were presented risk management tools that will be effectively applied in 2024 and in subsequent periods, taking into account the complex and in many cases uncertain external environment. There were proposed the conditions for ensuring the stable functioning of enterprises during martial law, taking into account such risk factors as damage or destruction of fixed assets; problems with economic infrastructure; loss of skilled labor; insufficient investment; and disruptions in supply chains, which may increase due to the expansion of the combat zone.

The study is devoted to the actual problem of motivating personnel at transport enterprises, the urgency of which is beyond doubt, since finding ways to solve it is one of the most important issues of improving the economic mechanism. At the current stage, the problem of motivation is of great importance. The majority of Ukrainian enterprises pay significant attention only to material motivation, namely, they use traditional mechanisms of material motivation, i.e. the payment of wages, allowances and one-time bonuses, which in turn devalues the desire of employees for labor competitiveness. Personnel is the most complex and specific type of resources used by the enterprise in its activities. Therefore, the essence of motivation comes down to creating the conditions that denied workers the feeling that they could satisfy their needs with such behavior that ensures the achievement of goals organizations. The efficiency of the enterprise largely depends on the efficiency of the personnel. It is due to the employee's interest in the results of his work, when creating proper working conditions, it is possible to achieve an increase in labor productivity. Motivation is one of the main functions of management at all enterprises, because only under the conditions of effective motivation can the enterprise realize its potential for the highest quality economic growth. That is why the issue of improving the motivation of personnel at transport enterprises is one of the most urgent. The results. Proposals for motivating employees at transport enterprises in modern conditions have been developed. Scientific novelty. It is determined by a set of scientific provisions, conclusions and recommendations of a theoretical nature, aimed at solving the problem of motivating the personnel of transport enterprises.

While the literature related to supply-chain disruptions is informative, it has primarily focused on supply-chain disruptions from a general or high-level view of the phenomenon (e.g. supply-chain uncertainty, risk perceptions). Additionally, although most would agree that disruptions are present in all supply chains, there is a limited amount of information on how to deal with them from a practical perspective in both the short term and long term. Because of the importance of and research needs within this area, we launched a major multi-industry, multi-methodology empirical study on supply-chain disruptions. The study is multi-faceted in that it seeks insights into many issues within the broad area of global sourcing and supply-chain disruptions. Throughout our various interactions with industry, we found that several common themes and issues surfaced as being critical to successful disruption analysis and mitigation as well as resilient supply-chain design. Within this paper, we report on these key issues and discuss the needs within the supply-chain research to contribute to them.

The purpose of the study. The article is aimed at studying the systemic foundations of motivational management in modern economic conditions, in particular, under martial law, and identifying ways of its effective implementation in management practice. The article reveals the theoretical and methodological foundations of motivational management, its key functions, and analyses various approaches and methods that contribute to improving the efficiency of organisations. Particular attention is paid to the analysis of the impact of the motivational environment on labour productivity, as well as the role of modern tools and technologies in the system of motivational management. Research methods. To achieve this goal, general scientific research methods were used: analysis and synthesis, systematisation and generalisation. Findings. The results of the study include the definition of the main approaches to motivational management, among which are economic, organic and humanistic. The article emphasises that each of these approaches allows to provide various aspects of employee incentives, including material, social and psychological support. A detailed analysis of motivation methods was also carried out, including economic (salary increases, bonuses, profit sharing), organisational and administrative (control, orders, regulations), social (promotion of social protection, collective support) and psychological (persuasion, encouragement, creation of a harmonious working environment). Particular importance is attached to the concept of motivational monitoring, which is defined as a tool for continuous monitoring, analysis and management of the level of employee motivation. Motivational monitoring allows assessing the effectiveness of the organisation's motivational policy, identifying employee needs and developing measures to meet them. This helps to reduce staff turnover, increase job satisfaction and overall productivity. The practical significance of the study lies in the possibility of applying its results to improve the personnel management system in various organisations, especially in the context of instability caused by military operations. The developed recommendations will help managers to adapt motivational strategies to the needs of employees and current challenges, which, in turn, will help to strengthen the working climate, increase labour efficiency and ensure sustainable development of organisations. Thus, the study makes a significant contribution to the development of the theory and practice of motivational management, offering tools for solving urgent problems of personnel management in difficult socio-economic conditions. The purpose of the study. The article is aimed at studying the systemic foundations of motivational management in modern economic conditions, in particular, under martial law, and identifying ways of its effective implementation in management practice. The article reveals the theoretical and methodological foundations of motivational management, its key functions, and analyses various approaches and methods that contribute to improving the efficiency of organisations. Particular attention is paid to the analysis of the impact of the motivational environment on labour productivity, as well as the role of modern tools and technologies in the system of motivational management. Research methods. To achieve this goal, general scientific research methods were used: analysis and synthesis, systematisation and generalisation. Findings. The results of the study include the definition of the main approaches to motivational management, among which are economic, organic and humanistic. The article emphasises that each of these approaches allows to provide various aspects of employee incentives, including material, social and psychological support. A detailed analysis of motivation methods was also carried out, including economic (salary increases, bonuses, profit sharing), organisational and administrative (control, orders, regulations), social (promotion of social protection, collective support) and psychological (persuasion, encouragement, creation of a harmonious working environment). Particular importance is attached to the concept of motivational monitoring, which is defined as a tool for continuous monitoring, analysis and management of the level of employee motivation. Motivational monitoring allows assessing the effectiveness of the organisation's motivational policy, identifying employee needs and developing measures to meet them. This helps to reduce staff turnover, increase job satisfaction and overall productivity. The practical significance of the study lies in the possibility of applying its results to improve the personnel management system in various organisations, especially in the context of instability caused by military operations. The developed recommendations will help managers to adapt motivational strategies to the needs of employees and current challenges, which, in turn, will help to strengthen the working climate, increase labour efficiency and ensure sustainable development of organisations. Thus, the study makes a significant contribution to the development of the theory and practice of motivational management, offering tools for solving urgent problems of personnel management in difficult socio-economic conditions.