Abstract
AbstractThis final chapter summarizes the key issues discussed in this book and offers important conclusions and recommendations. The chapter reiterates that marketing communication is an important function in every entity and as such must be managed carefully. It highlights why firms in emerging economies must pay attention to the nuances in the context to be successful. In reflections, the chapter indicates that social and technological changes are upon us and must be managed carefully when communicating. It also highlights that a mix of the traditional and contemporary marketing communication channels is critical for communication success. It concludes by offering a lesson for public sector marketing communications and research avenues in marketing communications in emerging markets.KeywordsMarketing communicationsTechnological changessocial changesTraditional marketing communicationContemporary marketing communicationPublic sector communication
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
