Abstract

Since the reform and opening up, China has a booming economy development, transportation industry as an important part of the economic processes has made a considerable progress, and continue to promote the rapid economic development. At the end of 2012, China's highway mileage has reached 4.238 million km and highway mileage ranks first in the world. Transportation in promoting rapid economic development, but also brings the traffic noise which has a tremendous influence on residents’ daily life, and this influence has gradually deepening and widening, in this situation the production of noise reduction panel gradually emerged. In this paper, a noise barriers manufacturer’ business model in Beijing Daxing District and analyze existing data will be analyzed, it will give much guidance and reference for a new noise reduction factory. The study has shown that plant will target all levels of government departments in charge of roads and the property of management department of residence as our customer groups, increasing technological innovation and improving product quality to establish a more extensive business relationships, and gradually formed noise barriers market competitiveness.

Highlights

  • The establishment of socialist market economy gradually relaxed the access threshold for enterprises, so small and medium enterprises have sprung up

  • With the rapid and stable development of economy, Chinese Road, rail and air transport industry will usher in the golden period of road construction, which means the road that need to install the insulation section increase, and this phenomenon objectively promotes the development of sound insulation screen industry

  • Many NPC representatives proposed a bill aimed at noise pollution at the annual meeting of the Chinese People's Political Consultative Conference from 2012 to 2014, and the demand of one community near the road on installing sound insulation screen increases too

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Summary

Introduction

The establishment of socialist market economy gradually relaxed the access threshold for enterprises, so small and medium enterprises have sprung up. The state-owned economic system reform of last century in 90s has gradually turned social economic development from the quota system dominated by the major state-owned enterprises to the market competition system dominated by the small and medium enterprises [2]. In this paper, based on the Potter five forces industry analysis, the opportunity and challenge of noise reduction board factory machine will be discussed, and the feasibility of a series of problems of production, price, marketing and finance will be analyzed. Through analyzing the development expectations and possible problems of the noise reduction plate in Beijing Senseshixing Environmental Engineering Department, some countermeasure will be offered for future entrepreneurs

The definition of soundproof and noise reduction plate
The market development of noise barrier in China
Consumption analysis of noise barrier
Customer analysis
Supplier analysis
Competitor analysis
Substitute analysis
Potential entrants
The siting of factories
Customer orientation
Product strategy
Pricing strategy
Channel strategy
Promotion strategy
The market prospect of noise barrier is vast
The independent development can be established based on the existing resource
Findings
Perfecting marketing system and maximizing marketing resource
Full Text
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