Markers “Sacred” and “Profane” in Cultural Achievements of the Festive Model of the Present

Abstract

The relevance of the study is to intensify the processes of marketing the culture as a kind of aesthetic mechanism of the daily artistic activity, which in one way or another is tangent to festival implications within the framework of media discourse, cultural cycles and festival practices. The cultural-dimensional measurements of the “sacred” and “profane” markers in the festive space, which is a significant area of modern culture, are researched. Maintaining the continuity of the individual elements of the traditional holiday, the festivation was transformed into a phenomenon of the artistic every day, reflecting the globalization and alterglobalization intentions.The main objective of the study is to identify and analyze conceptual markers of “sacral” and “profane” in the development of a festival model of contemporary cultural space.The methodology of the research. Phenomenological and dialectical research methods have been applied. Appeal to the dialectic of sacred and profane as a permanent sacralization of the reality of culture takes place in parallel with the inalienable process of desacralization of cultural space. The scientific novelty of the work. The ambivalent nature of the “sacred” and “profane” is understood as natural, since its key category of “intercity” migrates with a person throughout his life, posing a world-view collision, where the locus of the end of one automatically creates a space of encounter with another. This is a kind of transgression, the limit of the transition between permitted and unauthorized, possible and impossible, which is included in social life, and is at the same time violation of the border is not between the worlds of man and nature, but between the realms of the profane and the sacred.Conclusion. The annihilation of the culture of everyday life, which is a model of a contemporary festivation, appraises itself as the latest rituals, sets out the intention of sacredness. There are secular religions, political realities Festive, which for a short time promise extremely large prospects, which are then folded down and remain only simulacular clicks of these models. The festivation, therefore, is marked by a marker of a new sacralism of the pragmatic type, in which traditional sacraments are devalued, focusing on the natural code as an escalation of the needs that tend to be oriented to a living-oriented vitality.