Mapping contentious discourse in China: activists’ discursive strategies and their coordination with media

Abstract

ABSTRACTDiscursive strategy in social movements in China has received limited scholarly attention. This paper systemically examines the way in which contentious discourse in China is informed by its cultural repertoire and illustrates how activists strategically frame their culturally informed discourse in coordination with the usage of media platforms. We analyzed 143 slogans and banners from 22 environmental and land requisition protests, and found that activists in China draw heavily on Chinese cultural repertoire. They embed family values in a rank system that is mapped onto two axes – space vs. time and us vs. them – with family/self at the center, to frame diagnostic, motivational, and prognostic collective action frames. In order to unpack the dynamic process of strategic framing, we paid special attention to activists’ coordination mechanisms with media in our analyses drawn from extensive participatory observation and interviews in two protest cases. We found strategic framing (such as frame bridging, amplification, extension, transformation and borrowing) was used in coordination with both traditional and new media in an effort to adjust their contentious discourse to achieve consensus mobilization, action mobilization, and social mobilization at various stages of protest. This study brings cultural repertoire back into the study of contentious discourse in China and highlights the dynamic nature of strategic framing that is often practiced in coordination with media.