Manajemen Humas dalam Membangun Citra Sekolah: Studi Multikasus di SD Muhammadiyyah Pringsewu dan SD IT Cahaya Madani Pringsewu

The article entitled Management of Public Relations at Educational Institutions focuses on wetting as follows: 1) What is the nature of the management of public relations in education. 2) How public relations activities and targets are in education. 3) How public relations strategy in education. 4) How does the PR program work in education, and 5) How is the activity of public relations?. So require data to answer the above discussion by way of describing and analyzing from various directions on the management of public relations in educational institutions. So the purpose of this discussion will give concrete answers about: 1) the nature of community relations, 2) activities in public relations, 3) goals in public relations, 4) strategies used in public relations, 5) work programs in public relations, and 5 ) the acvities perpetrated by actors in public relations management. Some of the discussions are focused or focused on the scope of education or educational institutions

This research aims to determine Management Public Relations in the Implementation of Online Learning During the COVID-19 Pandemic at SD Islam Al Bayyinah Makassar. Public relations management in this case is seen from planning, organizing, implementing, controlling and evaluating of public relations. The approach used is a qualitative with descriptive type of research. Data analysis in this study used the Miles and Huberman model. Checking the validity of the data using triangulation techniques. The results showed that public relations planning was carried out to determine public relations goals and strategies in carrying out online public relations based on the needs of the school public. In this case, the organizing stage is also carried out, where it is decided that homeroom teachers, subject teachers with the assistance of school administration staff are in charge of carrying out previously planned public relations activities, which include presentations of school activities carried out at the beginning of the semester, creating whatsapp groups for each class, monthly online meetings and the COVID-19 vaccination program in collaboration with Puskesmas Pampang. The media used in the implementation of public relations are cellphones and laptops, using online applications including zoom, school web, youtube, facebook, instagram and whatsapp. Control in the implementation of public relations is carried out by the head of SD Islam Al Bayyinah Makassar who directly monitors public relations activities and communicates online to the coordinator and homeroom teacher. evaluation of public relations activities is carried out online with the foundation, principal, teachers, and parents/guardians of students by presenting detailed information about online learning conducted by the school in one semester.

This research investigates the efficacy of public relations (PR) in shaping an organisation's corporate image, focusing on Zambia Electricity Supply Corporation Limited (ZESCO), a critical public power utility company in Zambia. Despite ZESCO's pivotal role in generating, transmitting, distributing, and supplying electricity, it faces significant challenges in meeting demand, managing loads, and addressing stakeholder concerns, resulting in a PR crisis threatening its brand reputation. The study objective is to assess public perception of ZESCO and its impact on corporate image, evaluate how ZESCO employs PR to build its image, critically analyse the effectiveness of PR activities, and propose a sustainable PR model for enhancing corporate image. Adopting a positivist paradigm, the research viewed reality as objective and measurable through empirical methods, while the interpretivist paradigm was also incorporated to ensure a balanced view of findings. The positivist approach was supported using quantitative data and systematic analysis to evaluate PR effectiveness at ZESCO. The study targeted about 380 employees from ZESCO's headquarters in Lusaka, with 195 as the ultimate sample size, using Taro Yamane's formulae. Random and purposive sampling techniques were used. Data collection combined quantitative surveys and qualitative interviews, providing a comprehensive view of PR performance. Public perception of ZESCO's PR efforts was slightly above average, with 46.7% of respondents agreeing that PR was good, but 40% expressed disagreement, highlighting room for improvement. Respondents largely felt that ZESCO's PR activities were good (60%), although 13.3% rated them as poor, and 20% considered them very good. Despite the positive views, 80% agreed that the PR activities were professional, though improvements in resources, training, and technology were necessary to achieve an ideal standard.The study revealed that while 80% of respondents felt the PR activities were well-implemented, 13.3% believed the efforts were poor, indicating that stakeholder expectations were not fully met. Stakeholder engagement was rated "good" by 66.7% of respondents, suggesting that although efforts were in place, there was significant room for improvement in engaging stakeholders effectively. A large portion (93.3%) of respondents recognised that ZESCO's PR efforts faced challenges, including frequent power outages, misinformation, infrastructure issues, and communication barriers during crises such as load shedding. The study concluded that ZESCO's PR environment was not conducive to optimal performance, underscoring the need for improved PR structures and management support. There was strong support for improving ZESCO's PR, with 73.3% of respondents agreeing that PR efforts needed significant enhancement. This highlights the need for a more robust and adaptable PR model to address existing gaps. Furthermore, 93.3% of respondents acknowledged the potential to enhance ZESCO's image through strategic PR, indicating that such a model could significantly improve its corporate image. These results indicated that while PR was perceived as slightly above average, substantial room for improvement existed. The findings further indicated the ineffectiveness of PR activities. The study concluded that ZESCO's PR environment was not conducive to optimal performance, highlighting the need for improved PR structures and management support. Recommendations include enhancing PR support through increased resources and training, separating PR from Marketing and Corporate Affairs to reduce conflicts, and advocating for professional reforms. Policy implications stress the importance of investing in PR to address stakeholder concerns and improve overall service quality. By implementing these recommendations, ZESCO could significantly enhance its PR effectiveness, bolster its corporate image, and better manage operational challenges. This research underscores the critical role of a robust PR strategy in shaping corporate image and stakeholder relations, offering actionable insights for ZESCO to improve its PR practices and organisational outcomes.

Purpose – This study investigates the role of public relations management in building a positive image of educational institutions, focusing on Madrasah Ibtidaiyah Negeri 3 Cirebon. It aims to fill gaps in the literature regarding the empirical evidence of effective public relations strategies in madrasahs, providing both theoretical and practical contributions to the field of education. Design/methods/approach – The research employs a qualitative descriptive approach to deeply understand the public relations strategies at Madrasah Ibtidaiyah Negeri 3 Cirebon. Nine participants, including the head of the madrasah, public relations staff, teachers, and parents, were purposively selected. Data were collected through observations, in-depth interviews, and document analysis. Systematic data analysis involved narrative presentation, data reduction, and conclusion drawing/verification to identify patterns and causal relationships. Findings – The study found that integrated planning involving all stakeholders, active involvement of public relations staff, and adequate resource allocation were key to building a positive institutional image. Activities such as religious services, social services, and regular community engagement strengthened internal and external relations. Regular evaluations through scheduled meetings and feedback from the community helped identify shortcomings and improve public relations strategies. Research implications – The findings highlight the importance of collaborative and systematic public relations management in educational institutions. The study suggests that other educational institutions adopt similar approaches to enhance their public image, thereby increasing community trust and support.

Public relations (PR) management is vital in shaping organizational behavior, especially in educational settings. This study examines the PR management framework at Madrasah Aliyah Negeri (MAN) 3 Medan, focusing on how PR practices contribute to improving organizational behavior. A descriptive qualitative approach was used, involving data collection through observations, interviews, and documentation. The data were analyzed using the Miles and Huberman model, which includes data reduction, display, and conclusion drawing. Triangulation was applied to ensure the accuracy of the findings. The study found that PR management at MAN 3 Medan is built around key components: planning, implementation, communication systems, organizational supervision, special events organization, media use, and PR program evaluation. These components enhance organizational behavior by enabling effective feedback communication, securing community support, and aligning organizational goals with community expectations. The findings suggest that strong PR management significantly improves organizational behavior in educational institutions. This framework not only strengthens internal operations but also enhances the institution's relationship with the community. Feedback mechanisms and community support are essential indicators of successful PR management. In conclusion, the study shows that implementing a well-structured PR management framework at MAN 3 Medan positively impacts organizational behavior. This is reflected in better communication, stronger community engagement, and the achievement of organizational goals. The study highlights the crucial role of PR management in promoting organizational development in educational institutions.

This research is focused on investigating the public relations planning in building a private university branding during the COVID-19 pandemic. University branding is a strategic effort in strengthening the identity of the institution. In practice, branding can be done in various ways, such as by utilizing information technology. During the COVID-19 pandemic, the frequency of using internet-based media increased dramatically. The phenomenon that occurs in public relations during a pandemic is the changing pattern of media publications, from conventional media and internet-based media to internet-based media. The phenomenon changed the public relations management structure in building university branding and the lack of maximum branding achievements that have been set in the previous program before the pandemic. The concept of public relations management in universities establishes theoretical principles in formulating and implementing public relations management to build university branding. Referring to the management theory of George R. Terry who stated that the management is carried out based on the main points of the formulation of organizational goals (Riinawati, 2019). The implementation of university branding in the current pandemic situation and conditions must not be outside the corridor of management functions. This study aimed to find out how to plan university branding during the pandemic. Based on the results of the research on public relations planning in building the branding of private universities during the pandemic, the implementation process of public relations management planning has not been formulated in a standardized manner so that it cannot improve public relations performance during a pandemic in a timely manner. This has an impact on achievement that is not optimal. In order for the university's public relations performance to increase and the implementation of university public relations management to improve the brand, and provide the expected feedback, the university's public relations planner needs to reformulate the university's public relations management structure. The right formulation of the results of this research is a planning model that involves information technology as a domain of digitization in public relations management. The current technology involvement is expected to improve the university's branding performance during the pandemic. More specifically, public relations management planning in building private university branding during the pandemic needs to develop systematic and strategic steps that refer to the rules of planning function in public relations management to be able to improve the university branding process. The preparation of the branding plan in the form of an activity program does not include: creative content adapted to current conditions, human resource development planning and public relations support facilities such as training on the use of information technology for public relations staff. Procurement of computer equipment, property for making videos and making information technology studios.

This research aims to analyze the role and contribution of public relations management in the development of educational institutions in Islamic boarding schools. The focus of this research is to identify factors that influence the effectiveness of public relations management, evaluate the use of social media in disseminating information and building relationships with stakeholders, and assessing the importance of regular evaluations in public relations strategies. This research uses a qualitative approach with a case study type of research. Data collection techniques include in-depth interviews, participant observation, and document analysis. Data analysis was carried out using the Miles and Huberman interactive analysis model. The research results show that public relations management at Islamic boarding schools plays a major role in building harmonious relationships with the community, student guardians and alumni. The division of public relations duties into two external and internal public relations divisions supports communication efficiency and increases support from stakeholders. The implications of this research emphasize the importance of a structured and sustainable public relations management strategy in Islamic educational institutions. This research makes an important contribution in understanding the role of public relations management and can be a model for other educational institutions in building strong relationships with the community.

This study aims to analyze the role of public relations (PR) management in enhancing public trust in Islamic educational institutions, focusing on Pondok Pesantren Madrasatul Qur'an (MQ) Tebuireng Jombang. A qualitative phenomenological research design was employed to capture stakeholders' lived experiences and practices in managing PR activities. Data were collected through in-depth interviews, observations, and documentation, and subsequently analyzed through data condensation, presentation, and conclusion drawing. The findings reveal that PR strategies at MQ Tebuireng are implemented through several key programs. These include journalism training to nurture students' communication skills, social media management to broaden institutional outreach, publication of students' works to showcase pesantren achievements, and public speaking training to improve students' confidence in representing the institution. In addition, word-of-mouth promotion involving alums, parents, and teachers is vital in expanding the pesantren's reputation into the broader community. Leadership initiatives also significantly promote a positive institutional image and encourage participation in social activities. The study concludes that effective and strategic PR management enhances public trust and strengthens the institution's sustainability. The implication is that Islamic boarding schools must integrate structured and professional PR programs into their management systems to improve credibility, foster social legitimacy, and ensure long-term institutional development.

This article reports on a study that examined the nature of public relations (PR) management in Ghanaian higher education institutions (HEIs), specifically public and private universities. The study aimed to determine the degree to which PR practitioners in Ghanaian HEIs practise excellent PR. The study adopted a qualitative approach in gathering data from 14 PR practitioners purposively sampled from public and private universities. The findings demonstrated that PR practice in Ghanaian HEIs is premised on the technician role with a minimal managerial role. PR practice is also based on one-way communication and PR practitioners do not have much influence on the decision-making process. The implication is that PR practice cannot be highly valued in HEIs unless it fulfils its dual role.

Public relations (PR) plays a vital role in building and maintaining the trust of students’ parents toward Islamic boarding schools (pesantren). This trust serves as an essential foundation for the continuity of education and for fostering a harmonious relationship between the Ma’had and the parents. This study aims to analyze the communication strategies implemented by the Public Relations division of Ma’had Tahfidz Al-Qur’an (Putri) at Pondok Pesantren Al-Amien Prenduan Sumenep in strengthening parents’ trust, to understand their responses to these strategies, and to explore stakeholders’ expectations regarding the management of public relations within the institution. This research employs a descriptive qualitative method with a case study approach. Data were collected through in-depth interviews, observation, and document analysis. The findings indicate that the PR strategies were carried out through systematic stages of planning, implementation, evaluation, and continuous improvement. Generally, parents expressed satisfaction with the transparency of information, the speed of communication services, and their increased participation in educational activities. However, several aspects still need improvement, particularly in maintaining consistency in financial information delivery and modernizing communication systems through technology. Overall, the PR strategies at Ma’had Tahfidz Al-Qur’an (Putri) have been effective in strengthening parents’ trust and enhancing the institution’s positive image. To further improve the role of PR in the future, it is necessary to enhance staff professionalism, innovate in communication technology, and strengthen collaboration with various stakeholders.

The following contribution outlines an approach to public relations in terms of the theory of organizations, placing at the centre of its argument the idea of organizations considered as social systems (the “meso-perspective”). Reputation and image, as qualities of public relations, constitute the social capital of an organization. This social capital finds expression in the degree of social trust, which an organization enjoys within its environment. Public relations operations serve, accordingly, to secure and to increase this “capital in the form of trust,” which goes in its turn to support the creation of real capital for the organization. On the communicative level, they do this by creating functional transparency. If we are to give an accurate picture of these inter-related circumstances, we must conduct our investigations in this area in a manner, which differentiates between three aspects or levels of public relations, namely (1) public relations as a network composed of the relations between an organization and its social environment, (2) public relations management as an organizational management function, and (3) public relations operations as specific activities having as their goals certain functional effects. Proceeding in this manner, we see emerge an integrated theoretical approach displaying a quality of connectivity vis-à-vis a large part of the existing theoretical approaches to public relations.KeywordsSocial CapitalReference GroupPublic RelationSocial TrustCommunication ManagementThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

This research aims to investigate the role of public relations management in establishing cooperation with the automotive industry to improve the quality of education at SMK Ma'arif 1 Kroya Cilacap. The research method used is a case study with a qualitative approach. Data were collected through in-depth interviews with the Principal, the Head of Public Relations at SMK Ma’arif 1 Kroya, and representatives from the automotive industry involved in the cooperation program. The research results show that public relations management plays an important role in forming and maintaining good relationships between the school and the automotive industry. Through promotional efforts, effective communication, and careful negotiation, public relations management has successfully established mutually beneficial partnerships for both parties. Public relations management at SMK Ma’arif 1 Kroya has successfully created mutually beneficial partnerships with various stakeholders, including the community and companies. This cooperation has brought various benefits, including improving the quality of education for students at SMK Ma'arif 1 Kroya Cilacap. The implementation of cooperation at SMK Ma’arif 1 Kroya, represented by the Head of Public Relations, with automotive industry companies includes MoUs with companies, industry visits, industrial internships, student and teacher apprenticeships, integration of the school curriculum with industry needs, training and certification for teachers, as well as the development of facilities and educational infrastructure that meet the demands of the automotive industry. All these efforts contribute to enhancing the quality of learning and preparing students to enter the workforce. This research concludes that effective public relations management with the automotive industry can be an effective strategy for improving the quality of education at SMK Ma'arif 1 Kroya Cilacap. The practical implication of this research is the importance of the role of public relations management in building and maintaining sustainable relationships with external stakeholders to support the school's mission and vision.

It is crucial for a company to preserve its image and reputation, and public relations (PR) and—ever-increasingly—e-collaboration play a vital role in accomplishing this goal. This study investigates strategies that help an organization rejuvenate its image after damage caused by various crises. It is important to know which PR strategies best engage stakeholders, because companies must maintain healthy relationships with all stake-holding entities in order to survive. A case study was conducted to explore what circumstances can compromise a company's image and what role a PR department would optimally play in rejuvenating it. To gain valuable insights into this topic, interviews were conducted with 28 PR professionals working in organizations that faced some crisis in the United Arab Emirates, with a particular focus on how e-collaboration can factor into the effective resolution of corporate crises within the PR department and the execution of its larger crisis resolution plan. Results suggest that PR plays a critical role during crisis management: through on-the-ground PR teams and e-collaboration, organizations can turn adverse situations to their favor and preserve reputations that would otherwise be tarnished or outright destroyed. PR should not delay designating culpability during a crisis, and should also oversee correction of the situation and help managers investigate the matter when necessary. In doing this quickly, efficiently, and competently, organizations can minimize the negative impact a crisis may have in the public eye, and because time is of the essence during crisis situations, e-collaboration plays a major role in optimizing positive outcomes in these situations.

This study used qualitative methods to collect interview data from six technology companies and applied content analysis to interpret the data. The purpose was to describe the decision-making model in the outsourcing of public relations (PR) by technology corporations to PR agencies. Results indicated that during the process of outsourcing PR, complicated relationships existed among various concepts, and the relationships were more complex than linear relationships. Within the organization, the developmental stage of its PR, the target characteristics of its PR, accumulation of individual and organizational PR abilities, and its characteristics of performance evaluation all significantly influenced the planning, execution, assessment, and development of PR abilities. Factors external to the organization, such as different environmental demands and the characteristics of PR agencies, affected the viewpoints, selection criteria, and decision-making processes of organizations with regard to outsourcing PR. The individual abilities of organizational staff, accumulation of PR ability, and outsourcing characteristics were all important concepts that determined whether technology companies outsourced their PR management. Due to diversified environmental demands, conflicts may arise from the various demands placed on the organization.

Bullying remains a persistent issue in school environments, affecting student well-being and institutional credibility. In response to this challenge, public relations (PR) management plays a crucial role in fostering a safe, inclusive, and communicative school climate. This study aims to examine the role of PR management in bullying prevention at SMP PGRI 9 Sidoarjo by applying core management functions, namely planning, organizing, directing, and controlling. Using a qualitative descriptive approach, data were collected through interviews, observations, and documentation. The findings reveal that PR serves not only as an information disseminator but also as a program strategist and institutional bridge between internal stakeholders and the community. In the planning stage, PR identifies problems and designs bullying prevention initiatives to strengthen the school’s public image. In the organizing phase, PR coordinates structured teams such as the Violence Prevention and Handling Team (TPPK). Actuating ensures the implementation of activities, including parental engagement and student outreach. Meanwhile, the controlling phase monitors and evaluates program effectiveness. This study contributes to the discourse on educational communication and safety, emphasizing the strategic significance of professional PR management in shaping a trustworthy and responsive school identity.