Abstract
This document is a double reflection on management: first, from a general and realistic perspective, and then from the point of view that has characterized IESE since its foundation, inspired by its founders and pioneers. The two visions complement and reinforce each other. The objective is to show how the traditional point of view of IESE fits into an independent framework that emphasizes a conception of management on the ground, recognizing the specific needs in daily practice, which cannot, by nature, ignore the important role played by people as individuals. To facilitate the understanding of both specialists and academics as well as professionals, we try to use simple language and be brief, without sacrificing due rigor. The concept of management. Implications for the science of management and for the profession of directing. Tribute to teachers Juan Antonio Perez Lopez and Antonio Valero y Vicente.
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