Abstract
Having Internet access and an online presence has become essential in the modern business, especially as the demarcation line between shopping, browsing, working and playing on the Web has began to fade for most users. Considering the current situation, the need for the Romanian enterprises to adapt to the new realities of the Internet Economy is stringent. The purpose of the present research is to identify the specific elements which represent barriers and enablers in the implementation process of the new technologies and especially e-commerce in Romania and to create a specific model which can show the interdependency between these factors. To identify these elements we conduct a PESTEL Analysis for Romania with regard to the integration process of IT&C and E-commerce by the national economic environment. The results of the analysis show a low level of E-readiness compared to the other EU countries, which varies across different industries.
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