Abstract

The preservation of the local culture of the Osing Banyuwangi tribe cannot be separated from the role of women, especially mothers, in transmitting cultural values through cultural literacy which is applied to the next generation. Apart from the role played by mothers, there is also the role of cultural studies which manage cultural literacy. One of them in Banyuwangi Regency is Sapu Jagad Studio located in Kemiren village which manages cultural literacy to maintain the local culture of the Osing tribe. Therefore, this research aims to analyze how to manage Osing ethnic cultural literacy for women and children in preserving local culture. The approach applied in conducting this research is a case study with qualitative methods. Data sources were obtained by applying data collection techniques in the form of interviews, observation, and documentation to studio managers, groups of women, and children involved in the Sapu Jagad studio. The analysis technique used is the Miles & Huberman model which is carried out through 3 stages, namely collection, reduction, presentation, and concluding the data that has been obtained. The results obtained from this research are the management process of the Sapu Jagad studio through the management stages of institutional management, the learning process, and the impact obtained from managing cultural literacy for women to preserving the local culture of the Osing tribe in Banyuwangi.

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