Abstract
The aim of this work is creation conception proposal of information system. It is processed on the example of the firm making business on the czech market in the area of selling personal car of premium segment. On the basic of analysis external and internal environment was discovered a need of application of the new information communication technologies (ICT) and related reengineering changes. Submitted model ICT contains account modul, instore modul, servis modul, sales modul, special software of car company and modul e-commerce. Within the framework conception proposal of ICT arised modular arrangement of new environment to new built strategy, thereby this approach is new by classic concept, where exist strategy of firm and management of firm and to them is added as accelerating instrument of these processes information systems.
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