Abstract
This paper examines the most common methods used to teach strategic management to undergraduate business school students. It raises questions about the overly broad scope of strategy textbooks, the limitations of the case method within undergraduate contexts, and the non-optimal use of business simulations. Three principles are presented to guide the development of strategic management courses that provide true value to undergraduate students: (1) prioritize depth over breadth, (2) supervised practice, and (3) tailored cases.
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