Making sense of generative AI for creating art: An exploratory study

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This paper explores how people make sense of generative AI for creating art, and how various meanings that people associate with generative AI for creating art relate to their trust toward generative AI for creating art, general orientation toward technologies, and the level of creativity. Taking a perspective of communication and media studies, the present research reports the findings of an exploratory survey (n = 112) conducted in April 2024. The results suggest that positive orientation toward technologies appears to be most relevant for positive meanings and higher trust toward generative AI in the context of creating art, and more frequent use of AI for creating art was also related to higher level of trust. Proficiency was the factor found to be related to creativity, but positive meanings and trust were not. The present study, although exploratory, shows the relevance of these factors, along with a communication and media perspective, to researching computational creativity, as technology continues to be appropriated into our everyday life.