Abstract
This research examines whether appropriate choices can be made based on a new goal through unconscious thought. The experimental materials are four mobile phones, one suitable for older adults and the other for younger people. The results of Experiment 1 show that when the goal was changed from judging whether a mobile phone is suitable for older adults to judging whether it is suitable for younger people, the scores of the participants in the unconscious thought group-that mobile phones are objectively suitable for older adults-were significantly higher than those for the group which thought that mobile phones are objectively suitable for young people. In Experiment 2, the immediate decision-making group was added, which ruled out the possibility that the participants had already made a choice during the information presentation process. The results of this study show that unconscious thought can make appropriate new choices based on new goals.
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