Abstract
This article adds to current literature on municipal competitiveness by examining the positioning strategies of Norwegian municipalities. Norwegian municipalities are faced with strong similarity pressures from both central government and regional peers, but are also expected to differentiate and tailor services to local needs. Following the introduction of reputation management, differentiation pressures grow stronger. This study shows how concerns of reputation, differentiation and municipal competitiveness are connected and integrated into strategic thinking, but also that similarity concerns and pressures influence the level of differentiation. The article discusses the general implications of these findings for our understanding of the tension between similarity and difference in a local government context as it relates to reputation management work at the municipal level of government.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
