Abstract
Make ads skippable or not: The impact of ad type on brand recall, salience and conversion rate
Published Version
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https://doi.org/10.15240/tul/001/2025-5-009
Journal: E+M Ekonomie a Management | Publication Date: Jan 1, 2025 |
Make ads skippable or not: The impact of ad type on brand recall, salience and conversion rate
Join us for a 30 min session where you can share your feedback and ask us any queries you have
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