Magnifying effects on visual word recognition: A dynamic display for Internet-based experiments

Abstract

A visual presentation procedure is introduced that presents target words followed by a dynamic mask until recognition. This form of stimulus degradation prolongs the word recognition process. Differences in word recognition latencies-which are usually quite small--are magnified, and thus can be more easily observed. The results of two experiments on the Internet with a total of 141 participants establish the task's ability to magnify differences in word recognition latencies stemming from word familiarity (Experiment 1) and word prototypicality (Experiment 2). Both factors interact with stimulus degradation, but at different presentation intervals; these results are discussed as evidence for comparing models of word recognition. The new procedure can be used for assessing individual differences, such as implicit motives and self-focused attention. Further applications are discussed.