Madrasah Public Relations Strategy in Building a Positive Image Based on Islamic Values

This study aims to explore and analyze the importance of public relations in educational institutions as a means of public communication, with a focus on the Immigration Polytechnic. The presence of public relations in educational institutions is crucial as it serves as the gateway for effective communication between the institution and various stakeholders, including the general public, prospective students, students, faculty, pegawaif, and partners. The research methodology adopted a qualitative approach with in-depth data collection. The researchers utilized various data collection techniques, such as in-depth interviews with the management and public relations pegawaif of the Immigration Polytechnic, surveys among the public to gauge their perceptions of public relations, content analysis of materials published by the institution's public relations, and participatory observation of various public relations activities. The results of the study indicate that public relations at the Immigration Polytechnic plays a strategic role as an effective means of public communication. The function of public relations in disseminating information about programs, facilities, achievements, and various institutional activities contributes to enhancing a positive image and increasing public awareness of the Immigration Polytechnic. Communication established with prospective students, students, faculty, and pegawaif through public relations also strengthens emotional bonds and loyalty to the educational institution. The study also reveals that educational institutions' public relations must be adaptable in facing the challenges of public communication in the digital era. Social media, websites, and other digital platforms become essential for educational institutions' public relations to reach a wider audience Overall, this research provides in-depth insights into the significance of public relations in educational institutions, particularly at the Immigration Polytechnic, as a means of public communication. The findings of this study are expected to contribute to the development of more effective and innovative communication strategies in other educational institutions to enhance their reputation and positive image in the eyes of the public.

The development of information technology and social media has brought significant changes to educational practices, including in the learning of Islamic Religious Education (PAI). This condition demands the integration of technology that is not only oriented toward ease of access but also toward strengthening the values and goals of Islamic education. The integration of technology and social media in Islamic Religious Education (PAI) learning becomes relevant to improve the quality of the learning process, expand learning resources, and encourage active participation of students in the digital era. However, the use of technology in religious education also presents challenges that need to be addressed to ensure they do not contradict Islamic values. Based on that context, this research aims to analyze the integration of technology and social media in Islamic Religious Education and identify the accompanying opportunities and challenges. This research uses a literature study method by reviewing various scientific sources related to educational technology, social media, digital literacy, and Islamic Religious Education (PAI) learning. The study results show that the integration of technology and social media can enhance students' learning motivation, activity, and understanding thru the use of digital platforms and online learning media. However, challenges such as the digital divide, low digital literacy, and the potential for media misuse still require attention. Therefore, the integration of technology in PAI learning needs to be accompanied by strengthening digital literacy, ethical guidance, and supervision based on Islamic values so that educational goals can be optimally achieved

This research stems from the urgency of the role of public relations in Islamic educational institutions, particularly madrasas, which is increasingly complex and strategic in the current digital and information era. Public relations is not only tasked with disseminating information but also with building an image, maintaining public trust, and managing effective communication between the madrasa and various stakeholders such as students, parents, teachers, and the wider community. This study aims to identify and analyze the application of ethics and professionalism in public relations at SMP Plus Darus Sholah in Jember and its impact on the institution's image and public trust. Using a qualitative case study approach, data were collected through in-depth interviews, participatory observation, and documentation. The findings indicate that the application of Islamic ethical values—such as shiddiq (honesty), amanah (trustworthiness), and tabligh (transparency)—in public relations practices significantly enhances the madrasa's credibility and public trust. Additionally, the professionalism of public relations officers, characterized by structured communication planning and interpersonal ethics, plays a crucial role in building a positive institutional image. However, challenges such as a lack of formal training and understanding of ethical standards remain. The implications of this study highlight the need for policy recommendations to enhance the capacity and integrity of public relations personnel in Islamic educational institutions to support their role as the forefront of institutional communication.

General Background: The rapid development of digital technology in the Industry 4.0 era has transformed educational practices, including Islamic Religious Education, which is increasingly required to adapt to technology-mediated learning environments. Specific Background: Social media platforms provide flexible and participatory learning spaces that are particularly suitable for adult learners when aligned with andragogical principles, although challenges remain in maintaining instructional quality and Islamic values. Knowledge Gap: Despite widespread use of social media in education, limited scholarly attention has been given to its integration with andragogy within Islamic Religious Education. Aims: This study aims to examine the integration of social media-based learning with an andragogical approach in Islamic Religious Education in the digital era. Results: The findings indicate that social media platforms such as Instagram, YouTube, and WhatsApp facilitate self-directed, experience-based, and problem-centered learning, while challenges include low digital literacy, misinformation, and the preservation of Islamic values. Novelty: This study presents a novel synthesis of andragogical theory and social media application specifically within Islamic Religious Education. Implications: The results provide practical guidance for educators to formulate clear social media usage guidelines, promote interactive learning environments, and strengthen digital literacy while adhering to Islamic teachings. Highlights • Social media supports self-directed and experience-based Islamic learning for adult learners• Andragogical principles align with interactive features of digital learning platforms• Digital literacy and value preservation remain central challenges in online Islamic education Keywords Islamic Religious Education; Social Media Learning; Andragogical Approach; Digital Era Education; Adult Learning

The development of the digital era presents opportunities and challenges in the integration of Islamic values ​​in education, especially in Islamic educational institutions. This study focuses on MAN 1 Blora as a case study to explore the application of Islamic values ​​in a technology-based curriculum. The main objective of this study is to examine the strategy of integrating Islamic values ​​in the curriculum in the digital era and to identify the challenges and solutions faced. This study uses a qualitative method with a case study approach. Data were collected through in-depth interviews, participatory observation, and document analysis, with data validation using triangulation techniques. The results of the study indicate that MAN 1 Blora has succeeded in integrating Islamic values ​​through a digital technology-based curriculum. Teachers utilize various platforms such as Google Classroom, YouTube, and social media to deliver Islamic material in an interesting and relevant way. In addition, digital-based habituation programs, such as online tadarus and Islamic literacy, also strengthen students' character building. However, there are significant challenges, including limited access to technology for some students and exposure to negative digital content that requires more intensive guidance from teachers. The discussion shows that digital technology provides a great opportunity to strengthen Islamic values, but requires a holistic approach involving infrastructure improvements, teacher training, and the development of interactive Islamic media. In conclusion, the integration of Islamic values ​​in the education curriculum in the digital era provides a significant contribution in forming an Islamic generation with strong character. MAN 1 Blora is a real example of the adaptation of Islamic educational institutions to the development of the times without abandoning Islamic values.

This article describes and analyses the internalization and implications of Islamic character values based on student habituation at the State Senior High School. This article used qualitative research with a case study approach. The data collection techniques are participant observation, in-depth interviews with participants, and documentation of religious value planting activities. The data analysis technique follows the Huberman model by reducing data, presenting data, and drawing conclusions. From the research, data can be found that the internalization of Islamic character values based on habituation is carried out through several stages, namely moral knowing, feeling, and moral action. Meanwhile, Islamic character values include aqedah values, sharia values, and moral values which are then internalized in students' daily habits to have positive implications for students. This research can have positive consequences for students' moral and ethical development. Internalizing Islamic character values based on habituation can help students become better and more responsible individuals following Islamic values. It is essential to internalize Islamic character values in the habituation of students to create the nation's next generation who are superior and have good morals and ethics in everyday life. Exceptional nations have good morals and ethics in natural life every day. The limitations of this study are that it is only two months long and that the research site is in one of the schools only. Habituation is the benchmark for improving student character. The school carries out strengthening strategies ranging from school culture to learning and integration with parents.

Religious education plays an important role in shaping students' character and communication ethics, while social media can influence students' language patterns, both positively and negatively. Therefore, the purpose of this study is to analyze the extent to which religious education and the influence of social media play a role in improving students' language politeness in Islamic schools in Yogyakarta. Language politeness is an important issue in character education, especially amidst the challenges of social media development. This study uses a quantitative approach using a Likert scale survey processed with Smart-PLS. In this study, there were 230 students from two Islamic high schools in Yogyakarta who were the research samples. The results of the study indicate that both religious education and social media have a significant influence on students' language politeness. Social media shows a stronger influence than religious education, depending on how students use it wisely or otherwise. Theoretically, this study contributes to enriching the literature on character education and language pragmatics. These findings provide practical implications for teachers, parents, and schools to design a learning approach that integrates religious values ​​with digital literacy in order to form polite communication. Highlights: Dual Influence: Both religious education and social media significantly shape students' language politeness, with social media having a slightly stronger impact. Educational Integration: Findings highlight the need to blend religious values with digital literacy in school programs. Practical Relevance: Results inform teachers, parents, and schools to develop better communication ethics strategies amid social media challenges. Keywords: Religious Education, Language Politeness, Social Media, Character Education, Islamic Schools

This research is about public relations communication strategies in improving the image of the Empat Lawang district government through social media. In forming the image of an institution, public relations has a broad relationship. In its role as a connecting bridge, government public relations collects, processes and disseminates information related to programs or policies, activities and achievements achieved by institutions to institutional responses to responses, aspirations and opinions that develop in society. Through social media, the Empat Lawang district government continues to strive to improve the positive image of the region.The objectives to be achieved from this research are to find out how the public relations strategy of the Empat Lawang Regency government improves the image of Empat Lawang Regency through social media and to find out what are the inhibiting factors of public relations in implementing communication strategies through social media to improve the image of Empat Lawang Regency.This research uses a qualitative method with a descriptive type. Descriptive qualitative research tends to use analysis that is used to investigate, discover, describe, and explain the qualities or features of social influence. In this case the researcher will conduct a descriptive study of a phenomenon about how Empat Lawang district public relations can enhance its positive image through social media. The subject in this study was public relations for the Empat Lawang District by conducting interviews with 2 (two) informants.
 The results in this study indicate that the public relations of the Empat Lawang district government continues to improve its positive image by providing information to the public about local government programs through social media which can make it easier for the local government to communicate with the community. Public Relations of Empat Lawang district provides information using social media through Instagram, Facebook and Whats Aap and Youtube groups about program plans and the development of local government activities in a transparent manner to the public in order to get sympathy and a positive image. In addition, the local government public relations took advantage of the influence of several community leaders such as religious leaders, traditional leaders and youth leaders. The inhibiting factors for public relations in implementing communication strategies through social media to improve the image of Empat Lawang Regency are the lack of response from the community, the limited media used, the proximity to residents who live in remote areas and the negative perceptions that exist in the community itself.

The rise of hoaxes and negative content on social media is a serious challenge that can affect the understanding of religion, morals, and psychology of adolescents. This study aims to analyze the role of Islamic Education in improving the digital literacy of Muslim adolescents and formulate effective strategies to overcome hoaxes and negative content. This study uses a qualitative approach with literature study methods and content analysis. Data was collected from sources such as the Qur'an, Hadith, books, journals, and articles related to digital literacy and Islamic Education. The results of the study show that Islamic education can be a moral and spiritual foundation in shaping adolescents' critical awareness of digital content. Islamic values such as tabayyun (verification), amanah (honesty), and hikmah (wisdom) can be integrated in digital literacy to fight hoaxes. The integration between Islamic Education and digital literacy is able to form a young generation of Muslims who are intelligent, critical, and responsible in social media. The synergy between religious values and digital skills is the key in facing the challenges of hoaxes and negative content in the digital era.

The rapid development of digital technology has significantly transformed educational management, particularly in school public relations (PR). This study aims to describe digital-based public relations management at SMP IT Al-Ghazali Palangka Raya, focusing on planning, organizing, and implementing digital communication programs. A descriptive qualitative approach was employed using interviews, observations, and documentation, with the principal and the head of public relations serving as key informants. The findings reveal that digital PR planning is conducted through annual coordination meetings with the foundation, monthly thematic planning, and collaborative weekly discussions. Organizationally, public relations management is structured through a clear division of roles among the principal, the PR coordinator, and a creative team responsible for digital content production. Implementation is carried out through various social media platforms, including Facebook, Instagram, YouTube, and TikTok, to strengthen two-way communication between the school and the community. The study concludes that digital public relations management at SMP IT Al-Ghazali Palangka Raya effectively builds a positive institutional image through adaptive and participatory communication grounded in Islamic values, such as wisdom (hikmah) and tabayyun, while highlighting the crucial role of principals’ digital literacy in sustaining technology-based innovation in Islamic education.

Objective: 1) How is the leadership strategy of the Head in strengthening character education in the digital literacy era?; 2) How is the curriculum that contains strengthening character education in the era of digital literacy?; 3) How can the environment of strengthening character education in digital literacy be collaborated/integrated into: curriculum, learning, intra and extra coaching, culture and school environment, so that it becomes an example for school residents?; 4) How are the results and impacts of the implementation of digital literacy era character education. Method: This research is exploratory with techniques of (1) in-depth interviews, (2) participant observation, and (3) document studies. This research data validity technique uses four kinds of criteria, namely credibility, transferability, dependability and confirmability criteria. Results: The integration of character education within digital literacy at 1 Buduran Vocational School presents a holistic model encompassing curriculum, classroom learning, intra- and extracurricular activities, and school culture. This approach ensures students develop technical skills alongside positive values and ethical behavior in using digital tools. The curriculum emphasizes both technical and ethical aspects of digital literacy. Interactive and collaborative classroom methods, with character values embedded in all subjects, create an environment conducive to character development. Novelty: It presents a holistic approach that incorporates character education into all aspects of school life—curriculum, classroom learning, extracurricular activities, and school culture—ensuring pervasive character development. The study highlights the pivotal role of the principal in promoting ethical digital practices, showcasing how effective leadership can reinforce character education in the digital era.

This study examines the role of Islamic Religious Education (PAI) teachers as role models in shaping students' morals in the digital era. The digital era brings new challenges in character education, where students are exposed to various content that is not always in accordance with Islamic values. This study uses a qualitative approach with case study methods in three junior high schools in Padang City. Data was collected through observation, in-depth interviews with PAI teachers, students, and principals, and document analysis. The results of the study show that PAI teachers play a role model through four main dimensions: wise digital behavior examples, integration of moral values in technology-based learning, guidance on the ethical use of social media, and consistency between words and deeds in digital and real contexts. The findings revealed that the effectiveness of PAI teachers' exemplary skills is highly dependent on teachers' digital literacy skills, personal credibility, and the intensity of interaction with students. This study recommends the need to improve the digital competence of PAI teachers that is integrated with Islamic moral values, as well as the development of a moral development model that is adaptive to the dynamics of the digital era.

Digital literacy is a critical skill in the digital era, particularly for students residing in Islamic boarding school dormitories. This study examines the urgent need for digital literacy programs tailored to students at Universitas Nurul Jadid's dormitories using the Outcome-Based Education (OBE) approach. The research aims to identify students' digital literacy needs, uncover competency gaps, and develop a structured program integrating Islamic values into digital literacy education. A qualitative descriptive case study design was employed, utilizing participant observation, in-depth interviews, and documentation for data collection. Data analysis followed the Miles and Huberman model. Findings highlight significant gaps in students' understanding of digital tools and safe technology usage. The OBE-based program demonstrates potential in improving students' critical thinking, digital ethics, and information literacy while preparing them for the demands of a connected digital world. This study emphasizes the importance of bridging traditional Islamic values with modern digital skills to produce competent and ethical digital users.

This paper examines the digital literacy of santri (students in Islamic boarding schools) developed within the cultural context of pesantren. In the digital era, santri are not only required to possess strong religious knowledge but also life skills to adapt to the rapidly changing times. Therefore, digital literacy in the 4.0 era becomes an essential competence they must acquire. This study explores the phenomenon of santri’s digital literacy fostered by the educational culture established in pesantren. The paper is based on an exploratory study that delves into the topic of digital media culture to varying depths. The findings reveal that the pesantren culture provides a significant opportunity to cultivate a culture of digital media literacy among students. The guidance and direction provided by Islamic boarding schools play a crucial role in strengthening students’ digital attitudes and behaviors, regardless of their location. The commitment of these institutions to developing students’ digital culture is of utmost importance, as the digital era is inevitable. Prohibiting students from engaging with the digital world is not a wise choice; instead, guiding students to develop a discerning and proficient use of digital media in content production can provide a more enriching digital experience within the framework of a digital culture aligned with Islamic values.
 Keywords: Aisyiyah Boarding School, digital literacy, exploratory study, Islamic boarding school culture

<p class="07KatakunciKeywords">The Saman dance, a cultural heritage of the Gayo community, is not only an artistic expression, but also reflects the Islamic counseling values that this community firmly holds. This research aims to explore the Islamic counseling values contained in the Saman dance poetry and how these values are applied and lived by the Gayo community. This study uses qualitative research methods with data collection techniques through in-depth interviews, participant observation, and text analysis of Saman dance poetry. The results of the research show that the Saman dance poetry consistently depicts Islamic values such as piety, morals and social values. The Gayo community applies these values as a guide for Islamic counseling in everyday life, strengthening social and spiritual ties within the community. By highlighting the relationship between traditional art and Islamic values, this research provides further insight into how art and culture can be an effective means of conveying Islamic counseling messages and strengthening moral values in local communities. The implications of these findings can help in the development of Islamic counseling programs that are integrated with cultural heritage in various communities.</p>