Loyalitas Nasabah dari Citra Merek dan Kepercayaan Merek Bank Syariah Indonesia cabang Jombang

Customer loyalty always becomes an important concern in the business organization. The main purpose of this study is to examine the influence of customer satisfaction, brand trust and brand image towards customer loyalty. This study focused on the branded computer product industry. The main problem in the industry is high competitiveness. It makes it hard for the manufacturer to obtain customer loyalty because of market competitiveness. Literature review regarding the computer industry in Malaysia and all items in independent and dependent variables has been discussed in order to provide a better understanding regarding past, present, and future needs in the study area. The in-depth review of literature has led to the establishment of a research framework focused on examining the influence of customer satisfaction, brand trust and brand image towards customer loyalty. In this regard, an online survey using Google forms was conducted among post-graduate students under the School of Business Management, Universiti Utara Malaysia. There are 269 students who participated in the survey. The data collected through Google forms consist of six parts were analyzed using SPSS. The results showed that customer satisfaction, brand trust, and brand image have a positive and significant influence on customer loyalty. In conclusion, the discussion, and explanation on limitation, theoretical and practical implications, limitations, direction for future research. This study proved that long term success and sustainable reputation of branded computer product companies depended on customer loyalty. The study recommends fulfilling customer expectations is the main priority to retain and enhance customer loyalty.

The purpose of this study was to determine the effect of brand trust mediation in the influence of brand image and e–service quality on customer loyalty Bukalapak. The population in this study are Bukalapak users who are domiciled in DKI Jakarta, aged 17 years and over, and have transacted in Bukalapak at least 3 times in the last 1 month. The sample in this study was 150 people using purposive sampling method. Data analysis is done with the help of a computer application program that is Smart PLS. The result of this study showed that 1) brand image has a positive and significant effect on customer loyalty, 2) e-service quality has a positive and significant effect on customer loyalty, 3) brand image has a positive and significant effect on Brand Trust, 4) e-service quality has a positive and significant effect on brand trust, 5) brand trust has a positive and significant effect on customer loyalty, 6) brand trust mediates the positive and significant influence of brand image on customer loyalty, 7) brand trust mediates the positive and significant influence of e-service quality on customer loyalty. The conclusion in this study is customer loyalty is strongly influenced by brand image and e-service quality through brand trust. The higher brand image and e-service quality of a company, it will cause brand trust in consumers, and ultimately the more consumers trust a company, it will cause customer loyalty.

Customer loyalty to a brand is a concept considered important, especially in conditions where competition is fierce and growth is low. This research aims to determine whether brand trust, brand equity, and brand image influence the loyalty of customers in Islamic banks. The research method used is descriptive and verificative, with data collection through questionnaires processed with the help of SPSS. The results of the study indicate a positive influence of brand trust on customer loyalty. This means that the better the brand trust, the higher the customer loyalty. There is also a positive influence of brand equity on customer loyalty. This means that the more effective the brand equity, the higher the customer loyalty. Additionally, there is a positive influence of brand image on customer loyalty. This means that the more positive the consumer's brand image, the higher the customer loyalty. The influences of brand trust, brand equity, and brand image on customer loyalty are evident. This means that the better the brand trust, brand equity, and brand image, the better the customer loyalty. Customer loyalty can be explained through the variables of brand trust, brand equity, and brand image.

The purpose of this study is to analyze brand image and brand trust towards customer loyalty in PD. Ikram Nusa Persada, Sukabumi City, knows how the brand image of PD. Ikram Nusa Persada, Sukabumi City, knows how the brand believes in PD. Ikram Nusa Persada Kota Sukabumi, knowing how customer loyalty to PD. Ikram Nusa Persada, Sukabumi City, knows how much influence the brand image and brand trust have on customer loyalty in PD. Ikram Nusa Persada, Sukabumi City. The method used in this study is to use random sampling by distributing 66 questionnaires to PD customers. Ikram nusa persada. The results of the study show that the results of data analysis obtained in the brand image F test (X1) and brand confidence (X2) on customer loyalty (Y) show that the calculated Fcount value is greater than the Ftable value. Conclusions, the influence of brand image and customer loyalty on customer loyalty can positively and significantly affect customer loyalty PD dolphin stamp wax products. Ikram Nusa Persada.
 Keywords: Brand Image, Brand Trust, Customer Loyalty

This research aims to evaluate interconnection between brand trust, brand image, customer satisfaction, customer loyalty and perceived quality among 350 reputable brands customers. Thus, study proposes the use of Structural Equation Modeling (SEM) to examine these constructs and their relationship in the context of customer loyalty. The analysis of internal consistency reveals that all constructs are highly reliable with Cronbach’s Alpha values greater than 0.70. Validity analysis, using the Heterotrait-Monotrait Ratio (HTMT), ensures distinctiveness amid constructs. SEM results show significant positive effects: brand trust and brand image both enhance customer satisfaction and loyalty, while the perceived quality positively influences both satisfaction & loyalty. Moreover, customer satisfaction mediates the impact of brand image and perceived quality on customer loyalty. Additionally, the study examines moderating variables, finding that some significantly affect customer loyalty. These findings provide actionable insights for the managers in manufacturing SMEs, emphasizing importance of building brand trust and image, ensuring high perceived quality and fostering the customer satisfaction to cultivate the customer loyalty.

This study is about the impact of brand image and trust on customer satisfaction, and the influence of customer satisfaction on customer loyalty, which is important to maintain the competitiveness of beauty products such as Wardah, especially among garment workers. Data were gathered via questionnaires with 62 respondents, selected using the Roscoe Theory and purposive sampling. The questionnaires in the form are the primary data source in the study. This research uses a quantitative approach, testing SPSS 25 for all answers to the research sample. The findings indicate that brand image and brand trust have a positive and significant effect on customer satisfaction. Customer satisfaction has a positive and significant effect on customer loyalty. Overall, this study strengthens the understanding of how brand image and trust influence customer satisfaction, increasing customer loyalty towards Wardah products. This finding has contributed to understanding an effective marketing strategy for building satisfaction and customer loyalty in the cosmetic industry.

This research aims to analyze the influence of brand image and brand trust on the level of customer loyalty, especially in the context of post-pandemic consumer satisfaction. This research involved 150 respondents who were Menantea consumers in the JABODETABEK area, using a combination of purposive sampling and probability sampling data collection techniques. The research results show that the Menantea brand image has a positive impact on brand trust, consumer satisfaction, and ultimately influences customer loyalty. Even though one hypothesis was rejected, the Menantea company continues to strive for innovation and other activities to maintain the level of consumer loyalty to the Menantea brand. These findings provide important insights for companies in designing post-pandemic marketing and brand management strategies to increase consumer satisfaction and strengthen customer loyalty

The purpose of this study is to explain the effect of product quality on customer satisfaction mediated by brand image and brand trust, ultimately determining customer loyalty. The questionnaire distributed 175 copies to the users of Kencana Truss light steel in Bali Province, but valid for processing 133 copies. Data were analyzed using SEM (Structural Equation Modeling) analysis technique. The results of this study found that variable product quality, brand image, and brand trust have a significant positive effect on customer satisfaction. Customer satisfaction variables have a significant positive effect on customer loyalty. Variable brand image and brand trust, significantly mediate the effect of product quality on customer satisfaction. Similarly, customer satisfaction mediates the effect of brand image and brand trust on customer loyalty. The implications of the results of this study indicate that product quality is found as a major factor in increasing customer satisfaction which ultimately results in customer loyalty. Providers of light steel products should pay special attention to product quality, so customer satisfaction and loyalty can be maintained.

. This research was intended to analyze the influence of brand image, service quality, and brand trust towards customer satisfaction and its impact on parent loyalty at Ayodya Pala Art Studio that offers lessons or courses in the arts, especially dance, music and vocal. The data used were primary and secondary data. Secondary data obtained from various sources such as text books, journals, and other publication data. Primary data was obtained through survey with questionnaires distributed to 134 respondents. The results showed that the brand image, service quality and brand trust positive and significant influences on customer satisfaction. However, brand image, service quality and customer satisfaction did not have a positive and significant effect on customer loyalty. While brand trust had a positive and significant effect on customer loyalty. This research can be a recommendation for the company for managerial policy decision at Ayodya Pala Art Studio to improve the brand image, service quality, and brand trust in order to maintain its customer satisfaction and customer loyalty.

Purpose – The purpose of this paper is to examine the influence of brand communication, brand image and brand trust as potential antecedents of brand loyalty in a sample of consumers in Gauteng Province of South Africa. Design/methodology/approach – Data were collected from 151 respondents, an 89 per cent response rate, using anonymously completed questionnaires. Research scales were operationalized on the basis of previous work. Data were collected from 151 respondents, an 89 per cent response rate, using anonymously completed questionnaires. Research scales were operationalized on the basis of previous work. Proper modifications were made in order to fit the current research context and purpose. “Brand communication” measure used six-item scales while “Brand image” used eight-item scale measure. “Brand trust” and “brand loyalty” used a four-item scale measure. All the measurement items were measured on a five point Likert-type scales that was anchored by 1=strongly disagree to 5=strongly agree to express the degree of agreement. Findings – The four posited hypotheses were empirically tested. The results supported all the hypotheses in a significant way except one (H2). Important to note about the study findings is the fact that brand communication has a stronger effects on brand image than on brand trust. However, brand image strongly influences brand trust. Notably too, the relationship between brand trust and brand loyalty is robust. This finding indicates that brand communication can have a strong influence on brand trust and brand loyalty via brand image. Perhaps this could be due to the fact that customers are likely to trust and be more loyal to brands with good image and reputation. Research limitations/implications – Despite the usefulness of this study aforementioned, the research has its limitations. Most significantly, the sample size was small and limited to Gauteng Province of South Africa. The study can be strengthened by increasing the sample size and including participants in other geographical areas. Future studies can also attempt to compare the perceptions of customers on the current study antecedents of brand loyalty from non-durable/FMCG to other product/service categories groups. Practical implications – The findings of this empirical study are expected to have to provide fruitful implications to both practitioners and academicians. On the academic side, this study makes a significant contribution to the brand management literature by systematically exploring the impact of brand communication on brand image, brand trust and brand loyalty in South Africa. On the practitioners’ side, this study therefore submits that marketers ought to pay attention to both brand communication and brand image in order to build customer brand trust. By increasing the perceived level of brand image through effective brand communication, marketers will be able gain customer brand trust. Eventually, the customers will become loyal to a brand they perceive to trustworthy. In this regard, from a policy perspective, it is recommended that managers and business strategists ought to develop policies and strategies aimed at winning customers brand loyal or increasing customers’ brand trust since such an endeavour is likely to lead to customer retention and marketing cost reduction. There is growing evidence in the extent literature indication that loyal customers are likely to share their experience with brands with their peers through “word of mouth” (WOM) (Bennetta et al., 2005; Zehir et al., 2011; Russell-Bennett et al., 2013). At the same time, the society will tend to benefit from such information shared by their peers based on their brand experience. Originality/value – Overall, the current study findings provide tentative support to the proposition that brand communication, brand image and brand trust should be recognized as significant antecedents for gaining and sustaining brand loyalty in South Africa. This study therefore, stand to immensely contribute new knowledge to the existing body of brand management literature in Africa – a context that is often most neglected by some researchers in developing countries.

This study aims to determine Product Quality, Brand Image, and Brand Trust on Customer Loyalty for Honda Vario Motorcycle Products at the Honda Margo Mulyo Megah Dealer Pasar Minggu, South Jakarta. The technique uses Multiple Linear Regression Analysis and uses the SPSS program. The results of this study indicate that the partial regression coefficient of the Product Quality variable (X1) has no positive and significant effect on customer loyalty for Honda Vario motorcycle products based on the t-count value of 0.616 <1.984 t table and sig value 0.540> 0.05. The existence of a partial regression coefficient of the Brand Image variable (X2) has no positive and significant effect on Customer Loyalty for Honda Vario products based on the t-count value of 1.714 <1.984 and the sig value of 0.090> 0.05. And the partial regression coefficient of the Brand Trust variable (X3) has a positive and significant effect on customer loyalty for Honda Vario products based on the t-count value of 2.228>1.984 t table and sig value of 0.028 <0.05. Partially among the three variables whose results are significant is the Brand Trust Variable (X3) with a t-count value of 2.228>1.984 t table and a sig value of 0.028 <0.05. The results of this study expect that trust can increase Brand Trust (X3) which can support Customer Loyalty.

Purpose: The study aims to analyze the influence of bank service quality, brand image and bank image in relation to its priority customer and the implications of a Sharia bank. Design/Methodology/Approach: The study used a combination of quantitative and qualitative research methodology. Quantitative research is a systematic study of the parts and phenomena and their relationships while qualitative research is known as a research method that aims to develop new ideas and study the phenomenon in detail, like the Structural Equation Modeling (SEM). Findings: Based on the SEM estimation conducted on banking service quality variables, brand image, bank image, customer relationship and customer loyalty, it is found that not all the exogenous variables affect the endogenous variables. Banking service quality and bank image significantly influence customer relationship, while brand image has no significant effect on customer relationship. Bank image, brand image and customer relationship significantly influence customer loyalty, while banking service quality has no significant effect on customer loyalty. Practical Implication: Future researches in breaking down of this construct, into sub-categories of DSR will be interesting and could provide valuable knowledge to the understanding more in-depth view of DSR. Moreover, future research can aim to investigate the impact of DSR on other customers’ perceptions and factors such as corporate image, customer satisfaction, and so on. Lastly, since DSR can affect customer trust and brand equity differently, potential researches could analyze how a firm’s DSR initiative can impact on customer trust and brand equity for the different cultural contexts of global markets.

Customer loyalty is the main aspect that companies need to study and pay attention to to retain customers. In encouraging customer loyalty, it is necessary to utilize beauty influencers nowadays because beauty influencers have a large number of followers and have an influence on social media. How a company gets its brand image is what encourages consumers to remain loyal to the company. Paying attention to brand image will have the effect of increasing interest and retaining regular customers by ensuring they can remember the characteristics of the products provided. Brand trust is another aspect that influences consumer loyalty. The higher the customer's trust, the greater the consumer's decision to buy other products or brands. Thus, the aim of this research is to examine the role of beauty influencer variables, brand trust and brand image on customer loyalty. the respondents were the people of Batu Aji. By using the Lemeshow formula to measure the sample size, namely 100 respondents. The sampling method applied in this research is non-probability sampling using a simple random sampling technique. In this research, we apply scale range analysis techniques and multiple linear regression analysis using tools such as SPSS 27 data software. Based on the T test analysis, it can be concluded that beauty influencers have a significant positive influence on customer loyalty; brand trust does not have a significant positive effect on customer loyalty; Brand image has a significant positive influence on customer loyalty.

Introduction/Main Objectives: The purpose of this study is to determine how customer loyalty at Zetqlo Apparel in Bandung is affected by product quality and brand trust. Zetqlo, a jersey brand founded in 2018, has faced fluctuating sales from 2021 to 2023 due to concerns over declining product quality, which has eroded customer trust. Background Problems: The study investigates the problem of how declining product quality has affected customer loyalty, addressing the research question: How do product quality and brand trust influence customer loyalty at Zetqlo? Novelty: While existing research has explored product quality and brand trust individually, this paper focusses on their combined effect on customer loyalty within a local fashion brand context, an area that has been underexplored in Bandung. Research Methods: The study employs a quantitative approach, with data gathered from 100 respondents using purposive sampling. A structured questionnaire based on a Likert scale was used, and multiple regression analysis was applied to evaluate the relationships between the variables. Findings/Results: The analysis shows that product quality significantly and positively affects customer loyalty, while brand trust has no significant direct impact. However, product quality and brand trust together account for 73.9% of the variance in customer loyalty. Conclusion: The study concludes that maintaining high product quality is essential for sustaining customer loyalty at Zetqlo, while improvements in brand trust are also necessary. These findings suggest that enhancing both product quality and communication efforts is key to Zetqlo’s continued success in a competitive market.

Brand loyalty or customer loyalty is an important concept for many companies that can bring many benefits to the company, such as repeated purchases and recommendations of that brand to others, which can then reduce marketing costs. This paper aims to test and analyze the influence of brand image, brand love, and brand trust on brand loyalty. The sample technique used in this study is a nonprobability sampling technique that is purposive sampling technique. A total of 257 pieces of data were analyzed through the Structural Equation Model (SEM) based on Partial Least Square (PLS) and using SmartPLS 3.0 Software. The data analysis technique in this study using. The results of this study show that there is a positive and significant influence of brand image, brand love, and brand trust on brand loyalty. From the data analyzed, this research supports previous research that brand image, brand love, and brand trust have a positive impact to brand loyalty.