Abstract
Background In this study we shed light on an unknown area of research: whether the price paid for a meal influenced consumers’ perceptions of fullness, and feelings of guilt and regret about how much they ate. This has implications for consumers, restaurants and public health.
Highlights
In this study we shed light on an unknown area of research: whether the price paid for a mealC influenced consumers’ perceptions of fullness, and feelings of guilt and regret about how much they ate
We investigated whether the price paid for a meal effects customer perceptions of fullness, guilt or regret
We report the results of a field experiment, which explored the relationship between price and subsequent feelings of fullness followed by experienced guilt in an All-You-Can-Eat (AYCE) setting
Summary
In this study we shed light on an unknown area of research: whether the price paid for a meal.
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