Abstract
Our purpose in this study is rather focused. The literature on lotteries indicates that lotteries can enhance response rates. Once a lottery is adopted, the question becomes: Is it better to use multiple smaller rewards or a single larger reward? There is some literature on the topic of variable incentives for a lottery. Deutskens et al. (2004) noted as an additional finding that adults in the Netherlands responded more often (and with some indications of higher quality) with more, but smaller, lottery incentives. On the other hand, Goritz (2004, p. 343) notes “... raffling a few big cash prizes or a few big gifts instead of several smaller ones keeps transaction costs lower, as fewer people need to be contacted and sent their prizes.” Finally, Porter and Whitcomb (2003) report that the magnitude of a lottery reward has virtually no impact on response rate for a student survey. It would seem that there is a lack of consensus on the effect of size and/or number of the lottery incentives.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
