Abstract
Urban road pricing is a highly contributory measure to improve sustainability in transport in the area of large cities. This article provides an assessment and analysis of changes in the mobility behavior of the citizens of Madrid as a result of the implementation of a hypothetical toll in the city center. According to the results obtained through a population survey of 1,298 citizens, the study concludes that the application of this measure would provide a significant reduction in car use, a considerable increase in the use of public transport and other sustainable modes (walking or cycling) and a significant reduction of urban congestion in the city center and its surroundings, which would help to achieve greater sustainability in transport for the region as a whole .
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