Abstract
A total of 217 questionnaires were used to empirically test the mechanism and effect of long-term orientation and governance mode preference on dual innovation in family firms. The data analysis shows that family firms' long-term orientation values have a positive effect on both contractual and relational governance modes, long-term orientation values have a significant positive effect on dual innovation, family firms' contractual and relational governance have an inverted U-shaped effect on dual innovation, and slack resources have a positive moderating effect on the relationship between family firms' long-term orientation values and exploratory innovation.
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