Abstract
The original paper investigated which is the role of operations and supply chain management in luxury fashion companies’ success. It presented the results of the exploratory stage of a research project carried out at Politecnico di Milano and dealing with supply chain management in the luxury fashion industry. In total, 12 Italian luxury fashion retailers were studied in order to describe the main features of operations and supply chain strategies in the luxury fashion segment and to identify their role with respect to the relevant critical success factors. After summarizing the key messages of the paper, the commentary note highlights three major contributions. First, the article sets the step from the old concept of luxury to the new concept of luxury, moving from the simple possession of the product to the delivery and consumer experience, strongly related to SCM activities. Second, the unit of analysis is not the single brand, product, or company, but the supply network overall, including a number of different actors. Third, the paper highlights how different supply chain configurations impact on the critical success factors depending on different contexts.
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