Local Wisdom “Tabot and Batik Besurek” in Supporting City Branding Planning in Bengkulu Indonesia Province

Using a multi-sited ethnographic case study, this thesis examines the development of rural place brands in three towns in Scotland. Engaging with the literatures on place branding and entrepreneurial governance, and the theoretical work of Pierre Bourdieu, this thesis critically examines how and why the place brands in a rural context were developed; how the places were transformed (reconstructed) through branding; the struggles and contestations within the branding process; and the perceived audiences for such developments. It is argued that whilst there are numerous similarities in the developments of the brands, there are also significant differences to that of urban place branding. This thesis thus problematises the application of theories of branding developed in urban areas to rural contexts. It is also argued that, despite the branding literature suggesting that brands promote a clear, coherent and holistic identity for place (see Kavaratzis, 2005), the development of brands in the current research has been deeply contested, and fraught with various struggles over how the brand (and the place more broadly) should be represented. This thesis thus challenges the extent to which a clear, coherent and holistic identity of the brand (and place) can be established. Finally, whilst it has been argued that place marketing and branding strategies seek to target specific audiences (as was also the case in the current research) (see Gotham, 2002), this thesis argues that in practice, this is a deeply problematic process as the audience of place brands is actually rather diverse. In sum, this thesis makes a significant contribution to our knowledge on place branding by providing an in-depth critical examination of place branding processes in a rural context, which has been all too often neglected by a dominant focus on the urban.

Research related to ethnoscience from culture, local wisdom, and local potential in Indonesia in the last seven years has developed, but there are still few studies conducted in Physics Education. This study aims to identify and review ethnophysics research from various cultures in Indonesia. A systematic literature review method was used with four stages: identification, selection, eligibility, and inclusion. Of the 695 journal articles screened through Mendeley and Google Scholar applications, 12 were selected as research samples because they met the research criteria. The literature review shows that the cultural aspects studied are still limited to traditional dances, games, and houses. The research is also limited to several regions such as Jayapura, Demak, East Java, West Java, Jambi, West Sumatra, Aceh, South Sulawesi, and South Central Timor in a regional or ethnic context. The physics materials studied include measurement, waves, sound, reflection and refraction of light, lunar and solar eclipses, the concept of energy and its transformation, heat, density, gravity, Newton's law, balance, work, force, motion, magnetic fields, and electric fields. Further research can be done through cultural studies, local wisdom, or local potential from unreached areas in Indonesia. The findings of this study indicate the need for a broader and deeper exploration of ethnoscience in physics education through culture, local wisdom, and other local potential in Indonesia as a learning resource for students in the classroom.

Branding strategies in the context of marketing are important. Not only to label a product to be more valuable, a branding strategy is also important to position the product in the scope of the market itself. Increasingly, branding strategies also began to be applied to many lines. The existence of a place is also considered important to adopt a branding strategy to define itself in regional character. This definition is known as the city branding. . Banyumas, as one of the cities in the Central Java region, realizes the importance of city branding to instill a philosophy of local wisdom with the campaign that is promoted The campaign is a form of city branding that aims to introduce to all internal and external communities. This paper was analyzed using descriptive qualitative methods. Based on the results and discussion it is known that the awareness of the valuesof local wisdom which is the basis of strength for culture has been maintained in a more universal way. Thus, public acceptance of the valuesof local wisdom is maintained and in accordance with the development of the millennial era. It can be concluded that the Banyumas campaign movement is a great hope in realizing a better society that loves and cares for Banyumas. Through this city branding movement, District Government strives to implement city marketing strategies based on local wisdom with broader, faster, and more targeted targets. Keywords: City Branding, Better Banyumas, Marketing Communication, Public Relations .

Theoretical and empirical aspects of the manifestation of stakeholder participation in city brand development activities

Tabut is one of the traditions with a long socio-historical origin in Bengkulu, the implementation of Tabut continues to be carried out regularly every year (1-10 Muharam). In Bengkulu, the Tabut tradition is one of local wisdom characterized by moral values, especially religion and social values. From the educational perspective, specifically social studies education, Tabut’s local wisdom is very relevant to learning. This study aimed to 1) analyze the teacher's view of the integration of the value of Tabut local wisdom in social studies learning; 2) describe and analyze the social studies teachers' approaches and strategies in utilizing the value of Tabut local wisdom in social studies learning at junior high schools. This study was a descriptive qualitative research analysis. The object of the study was social studies learning in junior high schools in Bengkulu City. Data were elicited using interviews, questionnaires, and document analysis and literature study. Data analysis was carried out using an interactive model of Milles & Huberman. Based on the research, the results obtained are: 1) the use of local wisdom of Tabut in social studies learning at Junior High School in Bengkulu City is carried out with three main orientations, namely the cultivation of character values, the introduction of local Bengkulu culture and the use of local history and culture to enrich the national historical material. ; 2) the use of local wisdom of Tabut in social studies learning in junior high schools in Bengkulu City is carried out with an integrated approach to subjects, especially in the seventh grade (BC. 3.2 and BC. 3.4). As for the implementation of Tabut local wisdom in social studies learning, social studies teachers at SMP in Bengkulu City used two main strategies (models), namely Value Analysis and Value Clarification Techniques. Based on the results of research, it can be concluded that social studies teachers in Bengkulu City have positive views and have already utilized the Tabut local wisdom in social studies learning at Junior High School. However, the utilization has not well organized yet.

Globalization was able to shift the values ​​of nationalism and culture in Indonesia so that students do not understand the Merti Desa tradition. There needs to be an instillation of love for local culture so that it remains sustainable which can be started from students at school. One way was to integrated local cultural wisdom values ​​in schools through the learning process. The value of character education from the Merti Desa ceremony was important to include in Civics learning in addition to increasing children's character values ​​as well as preserving local wisdom culture. This study used library research, namely a series of activities related to library data collection, reading, recording, and processing materials without going through the research field. The author places more emphasis on the power of data analysis and existing data sources by relying on concepts and theories to be interpreted in discussions. The values ​​of character education contained in the Merti Desa tradition included spiritual values, social attitudes, and manners. These values ​​include gratitude to God Almighty, obedience and adherence to what was taught in religion; reflects the attitude of working together to solve common problems and mutual cooperation; appreciate and respect others, and have insight that prioritizes public interests rather than personal interests. Students who have educational character values ​​could follow and interpret the Merti Desa tradition so that they could reintroduce the Merti Desa tradition to the general public and minimize the extinction of the local wisdom of this tradition.

Indonesia is the fourth country with the largest population in the world and rich of cultural heritage and local wisdom. However, the majority of Indonesian people are less caring, less knowing and minimum understanding about Indonesian culture because of the lack of facilities to provide information of Indonesian culture. On the other hand, Android development is increasingly rapid and free to develop. This is an opportunity that can be used to build a culture of learning systems to maintain the existence Indonesia culture in the eyes of Indonesian people. This research aims to create a system of Indonesian Culture Learning android based mobile application that can be used as a medium of learning Indonesian culture. The methodology of this development is using SDLC which starting from planning, requirements analysis, system design, implementation, testing and maintenance. And using Android Studio as the main program, Photoshop and Microsoft Paint for image processing, and DIA to design UML. Indonesian Learning Culture can display ten kinds of culture, that is: traditional house, traditional food, traditional clothes, traditional dance, traditional language, traditional music instruments, traditional song, tribe, handy craft and tourist attraction. Where each category shows an example of each of the provinces in Indonesia. Keyword” Android, Indonesian Culture, Mobile Application, SDLC. REFERENCES [1] Alwan, Motea. (2015), what is system development life cycle, retrieved 19 September 2016, <https://airbrake.io/blog/insight/what-is-system-developmentlife-cycle >.J. Clerk Maxwell, A Treatise on Electricity and Magnetism, 3rd ed., vol. 2. Oxford: Clarendon, 1892, hal.68- 73. [2] Arif, Akbarul Huda. 24 JAM!! Pintar Pemrograman ANDROID, Ebook Version 2.1 [3] Arismadhani, A., Yuhana, U.L., Kuswardayan,I. 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The purpose of choosing this article is to find out the local wisdom of Lampung culture through a leading event in Lampung province, namely the krakatau festival. Preservation of local wisdom through the krakatau festival is an effort to remain, care for, and also respect the culture in Lampung. This effort is to avoid the erosion of love for the regional culture because of the increasing times of the foreign culture. The writing of this article uses the library research method, which is the method used by the writer to gather information from sources and library materials. The result is that Lampung's local wisdom is a cultural heritage of ancestors that must be preserved and preserved by future generations. Through the Krakatau festival, Lampung's local cultural wisdom is held every year and is followed by two big Lampung tribes namely Sai Batin and Pepadun, which are expected to support the preservation of pre-existing culture. And can determine the values and social norms that apply in local wisdom in accordance with the community environment.

This study aims to introduce and promote Indonesian arts and culture at the Graduate School of Humanities, Indonesian Foreign Studies, Osaka University, Japan. The high interest in learning the Indonesian language at Osaka University requires strong support in the aspects of arts, culture, and even traditional sports to enrich knowledge of Indonesian local wisdom. Strengthening cultural literacy through traditional arts and sports emphasizes the values of local wisdom, particularly solidarity, mutual cooperation (gotong royong), honesty, as well as mental and physical health for Osaka University students through Indonesian cultural learning. This activity employs the Empowerment-Based Research (EBR) method, starting from identifying problems, designing activities, evaluation, and dissemination. As a result, students and lecturers from the Graduate School of Humanities, Indonesian Foreign Studies at Osaka University actively participated in the designed training sessions. These trainings focused on introducing dining etiquette, traditional herbal drinks (jamu), traditional music with angklung, and traditional sports such as Patil Lele and Gobag Sodor. Through this training, the aim is not only to teach the materials but also to highlight cultural values and local wisdom as part of cultural diplomacy.

Aim/Purpose: This research aims to identify the key components of Suzhou’s city brand, evaluate the effectiveness of its integrated marketing communication (IMC) strategies, and propose actionable initiatives to enhance the city's global brand identity. By addressing these objectives, the study seeks to strengthen Suzhou’s position as a cultural and economic hub, providing practical recommendations for policymakers and marketers to improve its global recognition and appeal. Introduction/Background: City branding has emerged as a critical strategy for fostering economic growth, cultural prominence, and tourism development. Suzhou, known for its rich history, cultural heritage, and robust economic profile, faces the challenge of effectively positioning itself as a global city in a competitive international landscape. This study focuses on leveraging Suzhou’s unique assets to strengthen its city brand through strategic IMC initiatives. The research highlights the need to balance tradition with innovation to attract international audiences and investment by aligning the city's historical and cultural identity with contemporary marketing practices. Methodology: This qualitative case study explored Suzhou’s city brand and integrated marketing communication (IMC) strategies through primary and secondary data collection. Primary data consisted of in-depth interviews with 15 tourism brand managers from Suzhou’s cultural tourism industry, selected for their expertise in IMC and branding initiatives. Semi-structured interviews were conducted face-to-face with audio recordings (with consent) and supplemented by notes. Secondary data included reports, academic studies, and official documents, providing historical and contextual insights. Thematic analysis identified patterns within the qualitative data, supported by triangulation to ensure reliability and validity. Member checking allowed participants to review and verify interpretations, further enhancing credibility. This approach revealed both strengths and areas for improvement in Suzhou’s branding strategies. Findings: The study revealed that Suzhou’s city brand is anchored in four primary pillars. First, its rich historical and cultural heritage, characterized by well-preserved ancient architecture, classical gardens, and vibrant traditions, forms the cornerstone of its identity. Second, the city’s economic strength and market potential, driven by thriving industries and an innovation-focused economy, establish it as a regional economic powerhouse. Third, Suzhou’s high quality of life, combining urban conveniences with natural beauty, significantly enhances its appeal as a livable destination. Lastly, its diverse tourism resources, including UNESCO World Heritage sites and picturesque waterways, position Suzhou as a premier destination for both domestic and international tourists. To strengthen its brand, Suzhou has implemented effective IMC strategies. Social media campaigns promote cultural events, festivals, and tourism packages on platforms like WeChat, Weibo, and Instagram. Online advertising leverages targeted ads to reach global audiences, while promotional events such as trade shows, cultural festivals, and business forums showcase the city’s strengths. These initiatives have significantly bolstered Suzhou’s brand recognition, increased tourism, and enhanced its global reputation. Despite these successes, challenges persist. Inconsistent branding messages across platforms dilute the city’s core identity, while limited use of certain digital platforms and insufficient engagement with international audiences restrict Suzhou’s outreach. Addressing these challenges is crucial to solidifying its global brand presence. Contribution/Impact on Society: This research contributes to the field of city branding and marketing communication by providing actionable insights into how cities can leverage their unique assets to enhance global recognition. The study highlights how cities like Suzhou can integrate their cultural heritage, economic strengths, and tourism resources to create a compelling city brand. It also addresses challenges such as inconsistent messaging and underutilization of digital platforms, offering recommendations for improvement. For policymakers and marketers, the research underscores the importance of coordinated strategies for sustainable urban development, attracting investment, tourism, and talent, and ensuring long-term economic and cultural growth. Recommendations: To further enhance Suzhou’s city brand, it is recommended that a stronger synergy between online and offline marketing efforts be developed, a cohesive and unified visual identity be established, and marketing activities across various communication platforms be integrated. Additionally, existing challenges in marketing implementation should be addressed by focusing more on Suzhou’s cultural heritage, drawing inspiration from global best practices, and targeting specific audience segments, all of which would significantly strengthen Suzhou’s brand identity and appeal. Research Limitation: The study is limited by its qualitative approach and the relatively small sample size of 15 informants, which may not fully capture the diversity of perspectives on Suzhou’s branding efforts. Furthermore, the research focuses exclusively on Suzhou, making it less applicable to cities with differing cultural, economic, or social contexts. Future Research: Future studies should explore the long-term effects of IMC strategies on city branding through longitudinal research, offering insights into strategy evolution and sustained impact. Quantitative approaches could confirm variables in city branding and IMC, enabling a more robust analysis. Additionally, research on audience segmentation using demographic, behavioral, and psychographic data can enhance tailored marketing strategies. Comparative studies across cities could also identify best practices and innovative approaches to city branding.

Brand as a concept and as a research topic is widely discussed in the academic world. A considerable number of scientific articles by foreign scientists are devoted to the study of brands and brands of cities.It should be noted, that there is no common understanding of the brand as a concept among experts and researchers. For example, some researchers define a brand as a trade mark that has a high reputation to a consumer, while others associate the concept of brand with a concept of image. Each scientist or specialist takes into account the specifics of the brand or the nuances of the brand, and this all complicates the interpretation of the brand, as well as its management. The situation is the same when it comes to the concept of a city brand. There are many definitions that explain what this concept means. For example, a city brand is a set of general associations that arise among residents and visitors of the city when this city is mentioned. However, it should be noted that the formation of a city brand is a set of measures aimed at creating a certain image of the city. In this case, branding of an entire city is a much more complex issue than branding a person or a product, since the target audience of a city is all citizens, tourists, officials and potential investors. Thus, the article is devoted to the definition and systematization of the concepts of “brand” and “city brand”. The author of the article analyzed the above terms which have been published in scientific scientific journals in the fields of marketing, brand management, economics and international management.

ABSTRACT: This paper discusses of the Nusantara thought, local wisdom, and the Indonesian education. The complex, dynamic, and eclectic nature of the Indonesian cultures are based on the ethnics that have settled in Indonesia for some centuries and the foreign cultures of India, Arab, Dutch, China and others. The synthesis of these mixed cultures has caused the people of Nusantara then, now Indonesia, have a certain perception on a reality of life. It reflects the awareness of the people of Nusantara of their world-view and thoughts about values, symbols, and local wisdom. Therefore, the Nusantara thought, local wisdom, and multiculturalism are appropriate teaching material for the education of the Indonesian youth as they edify some values such as nationalism, harmony, and moral to build an identity. Finally, it is to institute an educational program in all levels such as teaching a cultural overview and a correct teaching method to present a teaching material using the Nusantara thought, local wisdom, and multiculturalism. This is a critical step to take as globalization has been fast in the field of education, science, and technology. KEY WORDS: Culture of Indonesia, the Nusantara thought, local wisdom, multiculturalism, and education of the young generation. About the Author: Dr. Irmayanti Meliono is a Lecturer at the Departement of Area Studies, Faculty of Humanities UI (University of Indonesia), UI Campus, Depok 16424, West Java, Indonesia. She can be reached at: irmayanti_m@yahoo.com How to cite this article? Meliono, Irmayanti. (2011). “Understanding the Nusantara Thought and Local Wisdom as an Aspect of the Indonesian Education” in TAWARIKH: International Journal for Historical Studies , Vol.2(2) April, pp.221-234. Bandung, Indonesia: ASPENSI [Asosiasi Sarjana Pendidikan Sejarah Indonesia], ISSN 2085-0980. Chronicle of the article: Accepted (February 2, 2011); Revised (March 5, 2011); and Published (April 28, 2011).

PurposeThis paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely, Iran, the model further examines critical moderation variables.Design/methodology/approachA qualitative approach was undertaken, comprising face-to-face in-depth interviews with 15 respondents, involved in communicating about their country for various purposes such as encouraging tourism, promoting exports and attracting investments. Based on analysis of the qualitative data, a comprehensive framework for place branding was formulated.FindingsFindings indicate that the key indicators of identifying a place brand come under two headings, namely, national culture (country’s name, country’s brand, country attributes, social changes, geography and environment, people, culture (history, language, etc.) and infrastructure (security, economic condition, technological advancement, tourism development goals, place marketing and promotional strategy), which influences on the favorability of place branding. In addition, five main moderators of the outcomes of place branding were identified, namely, political perception, social media and news, place awareness, place association and tourism experience.Practical implicationsEffective place branding could help a country attract tourists, visitors, traders and investors. Place branding should be considered a constructive tool that can be successfully applied to managing a country’s image.Originality/valuePlace branding has received little attention in the context of emerging markets. This is the first known study undertaken with a view to understand and develop a place branding model that links with place image and place reputation in an emerging country. The study identifies 12 antecedents of place branding and five important moderators. Findings will help policymakers, country brand managers and communication professionals more generally who deal with a country’s image and reputation and those involved in improving the tourism industry in Iran.

Indonesia is a multicultural country that has a very complete and diverse cultural portrait. However, as we enter the era of the Industrial Revolution 4.0, which is characterized by rapid technological development, efforts are needed to strengthen Indonesia's cultural identity through the pentahelix concept to ensure that nationalism does not fade. The purpose of this research is to examine the role of pentahelix elements in strengthening cultural identity and what strategies are offered by pentahelix elements to strengthen nationalism in the era of the Industrial Revolution 4.0. This research was conducted using descriptive qualitative methodology to reveal roles and strategies through interviews, observation, documentation, and a literature review to collect data. The informants in this study amounted to eight people, consisting of two people from the government, two people from the education world, one person from the business world, two people from the community, and one person from the media. The results showed that the synergy and collaboration of the pentahelix elements (government, academic, business, community, and media) following with their respective fields contributed to maintaining the existence and preservation of Indonesia's national culture. This is expected to become a pillar and strength of the nation in strengthening Indonesia's cultural identity to strengthen nationalism in the era of the Industrial Revolution 4.0

In recent years place branding phenomena gets more and more attention in marketing science literature, this is based on raising amount of articles and untraditional place branding phenomena analysis concepts. Because of the rising amount of articles and different philosophies of place branding it is getting hard to understand differences between and compare it. Usage of different concepts and tools for place branding, sometimes even different understanding of the phenomena is influenced by different attitudes to place branding. For people just starting to analyze or use place branding phenomena is hard to find systematic information about different ways of place branding. That’s why authors analyze different views of place branding, value creation process, strong and weak sides of it. In the scientific literature of place branding two different views to place branding is found – branding places as products / services and place branding in corporate branding style. After analysis of place branding as product or services was found that core principle is to create competitive advantage and value for customer, which helps to sell place or place’s product for customers. Application of product branding concept for places provide tools for place communication, product development, pricing, sales promotion and in additional it gives background to create brand personality. L. Maheshwari (2011) offers the opinion that place marketing for today’s changing environment, because it cannot offer effective planning and decision making tools for target group selection and communication. In summary of place branding concept analysis, firstly it should be said, that main issue of this concept is creation of competitive advantage by forming unique place image and communicating it by integrated approach. Because of many stakeholder involved in the process, their values, attitudes should be integrated. Branding made in this way secures place changes in desired way and future needs. Image creation process is made by communication process which transforms place identity to place image. Place branding analysis object is place image, which forms in customer mind by images and perception. Place image is customer perceptions of place identity. Destination branding concept absorbs main principles form corporate branding based place branding concept. Brand value creation is based on image, which helps to create emotional connection, current and future visitors’ perceptions about the place. In the creation process of brand identity, citizen’s opinions and wills are taken into account too. Destination branding concept despite of being very close to corporate branding concept has product / service branding elements – it strives for attracting visitors, gaining competitive advantage from competitors and sell place for visitors. Destination branding do not take into account social responsibility and sustainable development ideas, main attention is pointed to strategy formulation and operational and tactical activities planning and implementation.