Abstract
Journalistic and marketing narratives invoke as a key to the relationship between people, technology and politics. Sometimes exploring possibilities, sometimes trying to explain them and still others as a cause for alarm for freedom and security. Algorithms are responsible because, as they say algorithms know everything therefore how to deceive the strategies are promoted.In this article, an approach is made to the algorithm from the modern imaginary of the machine, the numerization and the calculability to then analyze the function of the software as a central element of the current culture. Interpreted from the imaginary, the algorithm is revealed as a central cultural element to which it seems that the user can only approach from the magical.
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