Abstract
The objective of this article is to analyze the publishing line of tabletop books or, as they are commonly known on the market, coffee table books. The name defines a category of books with an artistic and luxurious finish that favors images and, with this esthetic/mediatic profile, they are exhibited for occasional reading, instead of being arranged or hidden on shelves. The thesis with which we worked is that, although they are considered to be segmented products, these books, symbolized here mainly by works from theTaschen book company, take advantage of mass communication resources in their conception, in order body of work stands out in the setting in which they will be on display. So that they can appeal to the occasional, but potentially broad, range of readers, theytend to offer, besides an impeccable presentation, popular subjects or authors.Key words: tabletop book, coffee table book, corpomídia, Taschen.
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