Abstract
ABSTRACT Entirely based on literature review, this essay focuses on the production and purchasing of counterfeit goods. It explores the consumer's reasons and inclinations for purchasing counterfeit goods, states the definition of counterfeiting, analyzes the characteristics of such goods, and briefly discusses the theoretical models of counterfeit goods, the type of counterfeit goods, and the various views about the consumer's attitude to counterfeit products. The review ends by pointing out a few faults of the current approaches and briefly outlining future research directions. Keywords Counterfeit goods; Consumer Attitude; Consumer Intention; Literature Review
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
