Abstract
This study explores the potential impact of the Cold War masculinity crisis on the outcome of the 1960 United States presidential election. Using Linguistic Inquiry and Word Count software to analyze campaign speeches and debates from candidates John Kennedy and Richard Nixon, standardized “masculinity quotients” from each candidate were compared using gendered linguistic standards established by Newman et al. (2008) and a formula to quantify linguistic masculinity derived from Slatcher et al. (2007). Results reveal that Kennedy’s rhetoric was significantly more masculine in linguistic style than Nixon’s, which likely affected voters’ perceptions of each man’s masculinity and, therefore, presidential capability.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
