Abstract
Educational web-forums are an effective source of meeting the information and communication needs of the participants in educational activities. Information content of the educational web-forum for entrants is a reflection of the motivational intentions of communication participants who publish posts in the web-community. The subjects of the posts or the choice of the thematic section characterize the motivational intentions of both sides of the communicative activity. It should be borne in mind that motivational intentions are based not only on the technical, but also on the psychological aspects of the author's activities. So, an important task is to carry out a computer-linguistic analysis of the peculiarities of the formation of the information content of an educational web-forum for entrants created by motivated users. This article discusses the linguistic analysis of individual postings that form the content of a web-forum with template key phrases. Participant communications are divided into parts that present information about certain motivational intentions of the participants in the entry campaign. Linguistic analysis of motivational intentions of higher educational institutions and potential entrants is also contained in the article.
Highlights
Specialized web-forums for university entrants occupy an important place in the planning process of providing educational services
The feature of specialized educational web-forums is that its participants are active only for some time: from the beginning of registration and the provision of their data until the necessary information is received
It is worthwhile to note that the content can be NULL, since the corresponding information has already been submitted in a certain way to another section of the forum, or not relevant, for a particular entry campaign
Summary
Specialized web-forums for university entrants occupy an important place in the planning process of providing educational services They establish a “feedback” between the participants in educational activities, namely, a higher education institution (HEI) and a potential entrant or a student. A large number of educational content, during all periods of the formation of information content, depends on the motivational intentions of the authors of the papers That is why it requires constant processing and updating, especially during periods of greatest activity of communication participants. None of the research areas focuses on the possibility of planning educational services based on an analysis of the peculiarities of the formation of information content by motivated participants of these web communities in relation to a certain period of the entry campaign
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