Abstract
Lifestyle studies share all about how the people do activities, how their attitudes to get values, how they become as unique individual and as a group, how their reflect experiences, how they interact in their group, where they are living, how they used their freedom to choice. These characteristics can influence consumer behavior. Power of consumer behavior can be explained by social class studies, these powers can be come from occupation, education and qualifications, income, wealth or net worth, ownership of land, property, and means of production, economical factor, political factor, and cultural factor. Lifestyle and social class can influence consumer behavior. It is importance case for marketer because they can begin marketing plan, who as consumer, where they are, when they need product. Market segmentation can be planed by characteristics of consumers’ behavior base on lifestyle and social class.
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