Library portal images that positively influence their users' perception of the portal

Abstract

AbstractThis paper provides an example of how visual information – the images used on academic library Web portals (ALWPs) – transforms users' perceptions of, and preference for, the portal. As a result of the information derived from this research the manner in which visual information is presented in ALWPs may be transformed. The study reported here compared the effect that high‐image‐pertinent (HIP) academic library portals and low‐image‐pertinent (LIP) academic library portals have on the users' preference for one portal over the other.One hundred undergraduate students searched for the answers to two ten‐question information retrieval exercises using matched‐pairs of HIP and LIP academic library portals. The exercises were constructed of questions similar to those asked at an academic library's reference desk.Data collected and statistically analyzed included: the scores from the information retrieval exercises, the time to complete the information retrieval exercises, the mouse‐clicks used to complete the information retrieval exercises and the users' stated portal preference. The HIP portals outperformed the LIP portals and the subjects preferred the HIP portals to the LIP portals in 3 out of 4 measures of performance and preference.