Abstract
Sustainability has become an important issue in the fashion industry, as the environmental and social impacts of fast fashion are a cause for concern. Consumers are increasingly seeking sustainable fashion options, and brands are realizing the potential benefits of incorporating sustainable practices into their operations. This study will explore how sustainability can be used as a marketing strategy in the fashion industry and what techniques can be used to effectively communicate a brand's commitment to sustainability to consumers.
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More From: International Journal For Multidisciplinary Research
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