Abstract
ABSTRACT This study examined the factors that influence consumers’ booking intentions when using hotel mobile apps during a global health crisis. Data were collected from 386 hotel mobile app users and analyzed using Smart PLS-SEM, which can handle smaller sample sizes and complex models. The results showed that the most influential factor in booking intentions was self-efficacy, followed by trust relating to consumer health. This study expands the study of mobile technology and mobile apps by evaluating the psychological insights from actual consumers using self-efficacy, personalization, perceived benefit, privacy risk, and trust relating to consumer health and their influence on booking intentions during a worldwide health crisis.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Hospitality & Tourism Administration
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
