Abstract

The present research is descriptive-quantitative, and aims to identify the influence of Radio La Plata in the university, social, political, economic, cultural, sports and health development in Chuquisaca since 1943 to the present. The files of the radio have been reviewed and also a search to 500 people has been done in order to show the supportive role of Radio La Plata and the population‘s opinion about its contribution to the city. In the Social area, Radio La Plata has been the media of communication that channeled demands and aspirations. In the political area, it reported about the events in the historical periods of time, prioritizing Chuquisaca‗s interests. In the Economic area, has supported with the creation and consolidation of Fancesa, the University Autonomy and the Career of Social Communication Sciences. In the cultural area, it diffused the traditions of Chuquisaca, contributing with the tourist progress. In the sports area, it promoted the construction of a good infrastructure and organized and transmitted events. In health area, it helped with diseases prevention through information campaigns.

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