Abstract
A 1-year community campaign was carried out in The Netherlands to reduce home-related injuries of preschool-aged children by 20%. Because health education directed at parents of preschool-aged children was a main instrument in this campaign, several guidelines on behalf of effective health education were considered in campaign development. The campaign did not yield the expected effects on parental knowledge, beliefs, or adoption of safety measures. This article describes the campaign development and implementation process in detail to elucidate the “no-effect” results. It is hoped that by so doing future efforts will overcome the failures incurred in this campaign.
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