Abstract
In studies of the important contemporary Christian music (CCM) subculture within American evangelicalism, scholars have developed an increasingly robust body of sociological analysis; this article bridges from that scholarship to offer a cultural history of how a decentralized group of ex-hippies coalesced to establish a multimillion-dollar industry. Centring the concept of sublation as used by David Morgan, the article adopts a multimethod approach to study how More Power to Ya by Petra—one of the most popular albums from one of the industry’s most influential bands—exemplified the strategy Christian rock artists employed to move from a place of marginalization within evangelical Christianity to one of acceptance.
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